Customer Relationship Management
Topics
Types of Content
Adobe Deepens Ties With Microsoft and LinkedIn to Enhance Account-Based ExperiencesAdobe announced at Adobe Summit 2019 that it is deepening its partnership with Microsoft, leveraging LinkedIn as a data source within Adobe Experience Cloud to provide... |
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ServiceNow and Adobe Take On Customer Relationship Management GiantsAdobe and ServiceNow are partnering to improve customer service and experience management. This reflects ServiceNow’s strategy to expand beyond ITSM, but this space will be... |
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Adobe Charges Ahead on Driving Compelling Personalization Using AIAdobe is a pillar within the marketing orchestration and customer experience management space. Recently announced improvements to its personalization engine using AI will... |
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Salesforce Aims to Invest $2 Billion Over Five Years in Its Canadian BusinessSalesforce, an established leader in a variety of customer experience domains, recently announced it will expand its Canadian footprint with a $2-billion investment over... |
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Sprinklr Moves Towards Broader Digital EngagementSprinklr has been a pillar of the social media management market for nearly a decade. The firm has now articulated a vision to move beyond its social roots, augmenting its... |
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MuleSoft Acquisition Powers Saleforce’s Year-End EarningsSalesforce’s revenues maintained a torrid growth rate of 26% in the most recent quarter, placing the company on an annualized run rate of ~$15 billion! PaaS growth led the... |
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Drive Customer Convenience by Enabling Text-Based Customer SupportThis blueprint will help you assess if using text messaging channels is a prudent avenue to provide your customers with real-time service and support. |
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Build a Strong Technology Foundation for Customer Experience ManagementThis blueprint will help you develop a technology strategy for customer experience management and adopt best practices for managing your organization’s customer-facing... |
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Build a Strong Technology Foundation for Customer Experience Management – Executive BriefRead this Executive Brief to understand the growing traction behind CXM, why you should embark on a CXM project, and why it is important to do so now. |
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Build a Strong Technology Foundation for Customer Experience Management – Phases 1-3This storyboard will help you create an end-to-end technology strategy to drive sales revenue, enhance marketing effectiveness, and create compelling experiences for your... |
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