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AWS Summit Toronto Opens With Jabs at Oracle and Microsoft
In the opening keynote address of AWS Summit Toronto in Oct 2019, Burgin didn't mince words in his criticism of other technology vendors:
"Oracle and Microsoft are expensive. They have high lock-in. We don't think they are customer-focused. They're erratic ‒ they'll make decisions overnight based on their own interests, to the detriment of their customers. I would insert a joke here. But we know that databases are serious business at AWS. And this is not Oracle World.”
Amazon has frequently touted itself as the world's most customer-centric company, and AWS has often seemed to follow along those lines, continually expanding its range of services and capabilities based on its customers' needs.
It's fair to agree with Burgin that AWS is likely more customer-centric than Oracle or Microsoft. But will AWS users end up any less locked-in once they're running 90% of their workloads using the AWS cloud secret sauce, as Burgin claimed was the firm’s future vision?
Sure, you can get your data out of the cloud any time you want. But if you've built your application architectures using the fantastic platforms that AWS provides, including serverless components such as Amazon Aurora, S3, and AWS Lambda, what are you going to do with that data?
You certainly can't run anything in production that relies on calling AWS services through APIs. You have a big brick of data, but your business can't run a thing. This is like a bank's customer having all their account information but being unable to process any transactions.
AWS certainly offers a great range of customer-centric services that solve real problems. But the more that users take advantage of the excellent value that the AWS cloud provides through its various platforms, the more they're locked-in because they've become fundamentally incapable of running their workloads anywhere else.
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AWS customers can now integrate Azure AD with AWS single sign-on. This will bring the convenience of the Office 365 sign-on to Amazon’s cloud, and it’s a signal that multicloud deployments are the future.
Oracle reported slightly better-than-expected Q2 FY20 results, but despite substantial revenue numbers and high growth areas such as Oracle Cloud, Fusion ERP, and Autonomous Database, it’s unclear when these market segments will accelerate revenue growth materially.
Microsoft is retiring some of the key and most valuable benefits of its Software Assurance Benefit (SAB) program. These soon-to-be-retired benefits will include Deployment Planning Services, Training Vouchers, and 24x7 Problem Resolution Support.
AWS pioneered the IaaS industry, predicting that private data centers would become a relic of the past. Ironically, AWS now finds itself moving hardware and software into its customers’ data centers with AWS Outposts.
Highly regulated industries have resisted the full-scale move into the public cloud to date. In typical fashion, the finance industry is preparing to be a leader by example as two major banking institutions take the public cloud plunge, albeit via different routes.
Tableau and AWS Expand Strategic Relationship to Bring Analytics in the Cloud Closer to Their Customers
Leading analytics player Tableau recently announced its new initiative – Modern Cloud Analytics (MCA) – which sees it partnering with Amazon Web Services Inc. (AWS) to make cloud-based analytics more achievable for their customers.
AWS and Humber College have announced a partnership. This aligns with AWS’s focus on education and partnership as part of its marketing and service strategies.
Infrastructure as a Service (IaaS) will suffer a slow death as applications evolve to run on cloud platforms. The IaaS/PaaS/SaaS model of cloud services will die with it.
Amazon Web Services (AWS) has added a new discount model to give customers a quicker on-ramp to savings while locking them into multiple-year term agreements. The latest discount plans are based on annual or multiple-year spend commitments on the AWS platform.