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Zoho

Zoho Campaigns

8.3 / 10
Category
Zoho Campaigns
8.3 / 10

What is Zoho Campaigns?

Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.

Company Details


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Awards & Recognition

Zoho Campaigns won the following awards in the Email Marketing category

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Zoho Campaigns Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Zoho Campaigns.

83 Likeliness to Recommend

86 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Zoho Campaigns?

4% Negative
4% Neutral
92% Positive

Pros

  • Respectful
  • Caring
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 81

Basic Reporting and Analytics

87

Campaign Management

86

Email Delivery

85

Auto-Responders

83

SPAM Compliance

82

Segmentation

81

Dynamic Content

81

Email Templates

80

Surveys and Polling

80

Sales Intelligence & Conversion Rates

80

Content Authoring

78

Vendor Capability Ratings

Average 80

Ease of IT Administration

100

Availability and Quality of Training

98

Ease of Implementation

94

Business Value Created

90

Ease of Customization

90

Vendor Support

89

Breadth of Features

88

Quality of Features

88

Ease of Data Integration

84

Usability and Intuitiveness

83

Product Strategy and Rate of Improvement

82

Zoho Campaigns Reviews

Kyle K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Amazing Platform to automate email campaigns

Likeliness to Recommend

8 / 10

What differentiates Zoho Campaigns from other similar products?

Zoho Campaigns offer wide range of features to rum email drip campaigns and track CTR's and Open Rates with ease making it a great product to enhance your sales pipeline using email as a channel.

What is your favorite aspect of this product?

Email Campaigns, Templates, Open Rate tracker, Automation of drip campaigns

What do you dislike most about this product?

Nothing to dislike about this product

What recommendations would you give to someone considering this product?

Great too to automate email campaigns and generate revenue by building a sales pipeline via emails only.

Pros

  • Helps Innovate
  • Enables Productivity
  • Effective Service
  • Caring

Luule M.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2024

The customer care team provides ample support

Likeliness to Recommend

10 / 10

What is your favorite aspect of this product?

Everything about ZOHO is commendable, but what stands out for me is its user-friendliness and the analytics of the emails we send. It's crucial to understand which content resonates most with your target audience. The implementation is straightforward, and it's easy to use and analyze. Their customer support team is prompt and efficient, striving to resolve queries as soon as possible. ZoHo is packed with features. We can categorize different types of customers, analyze their email opening behavior, and much more. Integration is a breeze, whether it's with LinkedIn or any other social media platform.

What do you dislike most about this product?

We've been utilizing Zoho campaigns for over two years and have become quite accustomed to the platform. It's serving us well at present, but there was one feature that initially posed a challenge: the domain verification process. It's slow and quite bothersome, and it's an area where the company needs to focus its attention. The platform tends to slow down and exhibit signs of glitches when handling heavy programs or campaigns. I could be mistaken, but this is an issue we've encountered since we began using it, and it persists to this day.

What recommendations would you give to someone considering this product?

Zoho Campaigns aids us in producing higher-quality work with less effort, thanks to its customizable email templates and automation features. Beyond email marketing, it also serves us well in crafting, initiating, and managing our social media posts and campaigns. And this is why I recommend the tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Kaitlyn W.

  • Role: Human Resources
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

The design of the campaigns is intuitive

Likeliness to Recommend

8 / 10

What differentiates Zoho Campaigns from other similar products?

The functions and design of the campaigns are intuitive. I can easily communicate with reviewers and receive genuine and timely responses. It works wonderfully as a template for emails and social media. It is easier to use and comes with excellent support.

What is your favorite aspect of this product?

I appreciate how everything related to workflow and email is conveniently displayed on a single page. Key advantages include an intuitive interface and an easy-to-follow procedure for creating and sending professional email campaigns. The software's responsive layouts and abundance of pre-designed templates make it ideal for a wide range of business needs.

What do you dislike most about this product?

Vary little! If I had to choose something to criticize, it would be the very high learning curve associated with campaigns and maintaining the integration with the CRM.

What recommendations would you give to someone considering this product?

If you own a small business, you need Zoho One. There are no features or services we don't like. You can use it with ease. The customer service is second to none. I use the functions daily. Additionally, new services are constantly being added to Zoho.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Efficient Service
  • Client Friendly Policies

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