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Salesforce.com Inc

Salesforce Email Studio

Composite Score

7.8 /10

CX Score

8.2 /10

34 Reviews Write a Review

What is Salesforce Email Studio?

Email drives online commerce. Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing strategies to sophisticated campaigns using Predictive Intelligence. Drag-and-drop content tools make it easy for any team member to create emails. With dynamic content blocks for personalization, integrated and automated predictive decisions, and predefined event triggers, you can automatically send relevant messages at any time during the customer lifecycle.

Company Details

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Salesforce Email Studio Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Email Studio.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Email Studio?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Trustworthy
Security Protects
Effective Service

Feature Ratings

Average 80

Dynamic Content

Email Delivery

Text Messaging

Surveys and Polling

Sales Intelligence & Conversion Rates

A/B Testing

Campaign Management

Basic Reporting and Analytics

Contact Database

Auto-Responders

Segmentation

Vendor Capability Ratings

Average 78

Breadth of Features

Business Value Created

Quality of Features

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Usability and Intuitiveness

Salesforce Email Studio Reviews

Abrar A.

Role: Sales Marketing
Industry: Engineering
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2024

Fantastic Product

Likeliness to Recommend

9 /10

What differentiates Salesforce Email Studio from other similar products?

*Drag and Drop Option *Sample Templates * Easy For Personalization

What is your favorite aspect of this product?

A/B test different subject lines and combinations.

What do you dislike most about this product?

NO Disadvantage

What recommendations would you give to someone considering this product?

Easy to Learn, reduce Time complexity and having More features for sales and Marketing.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Jason G.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2024

Easy to Use and highly recommended

Likeliness to Recommend

10 /10

What differentiates Salesforce Email Studio from other similar products?

it is easy to use and cost effective

What is your favorite aspect of this product?

easy to use and fast delivery

What do you dislike most about this product?

it can more cost effective

What recommendations would you give to someone considering this product?

check for other websites also as there are more cost effective website

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Mayank A.

Role: Operations
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2025

honest review of salesforce email studio

Likeliness to Recommend

8 /10

What differentiates Salesforce Email Studio from other similar products?

Salesforce Email Studio stands out because it’s deeply integrated with Salesforce CRM, making it easy to personalize emails using customer data. Its Journey Builder feature is also a big plus, allowing marketers to create automated campaigns based on customer actions. Plus, it offers powerful segmentation tools, letting you target the right audience with precision. This combination of data integration, automation, and customization makes it more powerful than many other email marketing tools.

What is your favorite aspect of this product?

My favorite aspect of Salesforce Email Studio is its Journey Builder. It’s super cool how you can create personalized customer journeys with automated emails based on user actions. This makes it easy to send the right message at the right time, which is a game-changer for improving engagement and building stronger customer relationships.

What do you dislike most about this product?

One thing I don’t like about Salesforce Email Studio is that it can feel a bit overwhelming for beginners. With so many features and settings, it takes time to learn everything properly. The interface could also be a bit more user-friendly to make navigation and setup easier, especially for those who are new to email marketing tools

What recommendations would you give to someone considering this product?

If you're thinking about using Salesforce Email Studio, I'd recommend taking some time to explore its features through tutorials or training because it can feel complex at first. Focus on learning Journey Builder and segmentation tools since they’re key for creating powerful campaigns. Also, make sure your customer data in Salesforce CRM is well-organized, as that’s what helps you get the most out of its personalization features.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Cons

Wastes Time

Latest Research

Salesforce Email Studio

What is Salesforce Email Studio?

Company Details

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Awards & Recognition

Salesforce Email Studio Ratings

86 Likeliness to Recommend

1 Since last award

90 Plan to Renew

1 Since last award

83 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Salesforce Email Studio?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Email Delivery The ability to send email to large number of recipients at-scale.

Text Messaging The capability to send messages by SMS in addition to email.

Surveys and Polling Ability to survey customers and gather feedback.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Salesforce Email Studio Reviews

Abrar A.

Fantastic Product

Likeliness to Recommend

Pros

Jason G.

Easy to Use and highly recommended

Likeliness to Recommend

Pros

Mayank A.

honest review of salesforce email studio

Likeliness to Recommend

Pros

Cons

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1
Since last award

1
Since last award

Feature Ratings

Dynamic Content

Email Delivery

Text Messaging

Surveys and Polling

Sales Intelligence & Conversion Rates

A/B Testing

Campaign Management

Basic Reporting and Analytics

Contact Database

Auto-Responders

Segmentation

Vendor Capability Ratings

Breadth of Features

Business Value Created

Quality of Features

Ease of Data Integration

Ease of Customization

Availability and Quality of Training

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of IT Administration

Vendor Support

Usability and Intuitiveness