What is Qualtrics CustomerXM?
With Qualtrics CustomerXM, you get the power of the ultimate listening engine, predictive intelligence and analytics, and full closed-loop actioning capabilities, so you can gain a holistic understanding of your customers’ experiences and take the right actions that drive meaningful impact.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
93 Plan to Renew
3
Since last award
83 Satisfaction of Cost Relative to Value
7
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Qualtrics CustomerXM?
Pros
- Helps Innovate
- Effective Service
- Saves Time
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboards, Analytics and Reporting
Questionnaire Design/Survey Builder
Multi-Channel Data Collection
Data Visualization
Text Analytics
API Framework
Sentiment Analytics
Alerts
Vendor Capability Ratings
Vendor Support
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Quality of Features
Ease of Data Integration
Ease of Customization
Business Value Created
Breadth of Features
Ease of IT Administration
Qualtrics CustomerXM Reviews
Robert G.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2026
Statistical Rigor For Business Models
Likeliness to Recommend
What differentiates Qualtrics CustomerXM from other similar products?
This is what makes this platform unique in comparison to other simple form builders that are spread across the market. The dashboard enables an analyst to execute complicated regression analysis and cross tabulations in-browser, without ever leaving the browser.
What is your favorite aspect of this product?
The infrastructure architecture is deeply integrated to provide security mechanisms. The platform has fine role access controls to make sure that customer personally identifiable information stays in a highly isolated cross-department manner.
What do you dislike most about this product?
It takes the technical staff to spend a considerable amount of time mastering the proprietary syntax used to send text in piping and navigate the heavy menu structures. Such complexity tends to slow down ad hoc data collection endeavors since business units frequently have to await a certified expert to program even a comparatively rudimentary survey instrument efficiently.
What recommendations would you give to someone considering this product?
It is this architectural inflexibility that has enabled the development team in an institution to implement comprehensive customer listening programs and still be completely within the mandate of the internal audit and external laws.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2023
Overall, this is a excellent product to produce
Likeliness to Recommend
Pros
- Trustworthy
- Client Friendly Policies
- Helps Innovate
- Continually Improving Product
Mitchel C.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
Easy to use, but the insights are what you want.
Likeliness to Recommend
What differentiates Qualtrics CustomerXM from other similar products?
The insights that come from results.
What is your favorite aspect of this product?
Really easy to create and customize, seeing the insights and visualization is best.
What do you dislike most about this product?
There are prettier UIs from competitors
What recommendations would you give to someone considering this product?
Definitely worth a try, seems to be growing throughout the marketplace.
Pros
- Performance Enhancing
- Inspires Innovation
- Transparent
- Continually Improving Product