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Qualtrics

Qualtrics CustomerXM

Composite Score
7.5 /10
CX Score
7.8 /10
Category
Qualtrics CustomerXM
7.5 /10

What is Qualtrics CustomerXM?

With Qualtrics CustomerXM, you get the power of the ultimate listening engine, predictive intelligence and analytics, and full closed-loop actioning capabilities, so you can gain a holistic understanding of your customers’ experiences and take the right actions that drive meaningful impact.

Company Details


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Awards & Recognition

Qualtrics CustomerXM won the following awards in the Voice of the Customer category

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Qualtrics CustomerXM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Qualtrics CustomerXM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

93 Plan to Renew

3
Since last award

83 Satisfaction of Cost Relative to Value

7
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Qualtrics CustomerXM?

2% Negative
3% Neutral
95% Positive

Pros

  • Helps Innovate
  • Effective Service
  • Saves Time
  • Client Friendly Policies

Feature Ratings

Average 79

Dashboards, Analytics and Reporting

85

Questionnaire Design/Survey Builder

79

Multi-Channel Data Collection

79

Data Visualization

78

Text Analytics

75

API Framework

74

Sentiment Analytics

73

Alerts

73

Vendor Capability Ratings

Average 78

Vendor Support

83

Usability and Intuitiveness

81

Ease of Implementation

80

Availability and Quality of Training

80

Product Strategy and Rate of Improvement

80

Quality of Features

79

Ease of Data Integration

78

Ease of Customization

76

Business Value Created

75

Breadth of Features

74

Ease of IT Administration

73

Qualtrics CustomerXM Reviews

Pavan G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Complete solution for customer experience ops

Likeliness to Recommend

7 /10

What differentiates Qualtrics CustomerXM from other similar products?

Not much coding skill is required for creating basic customer survey and dashboard design.

What is your favorite aspect of this product?

It's easy to implement basic to advanced level dashboard with various data integration and automations channels. Email invitation is an unmatchable feature of this tool.

What do you dislike most about this product?

Technical support team is not responsive and doesn't give comprehensive root cause analysis. When there is a bulk of data, dashboard takes too much of time for synchronisation.

What recommendations would you give to someone considering this product?

One stop solution for experience management operations thus, can be considered for sure.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Ardi S.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2026

The reporting latency is exhaustive.

Likeliness to Recommend

9 /10

What differentiates Qualtrics CustomerXM from other similar products?

It offers a degree of statistical richness that the majority of other survey tools appear as mere web forms, at least when you must explain to the senior management why certain budgetary allocations should be made automatically based on real-time sentiment changes.

What is your favorite aspect of this product?

The feature of having the advanced key driver analysis without having a dedicated data scientist online is the primary reason why we renew the license annually.

What do you dislike most about this product?

The licensing expense is a nightmare to any person who is attempting to keep a lean operation. It is evidently best suited to large companies with huge budgets and complicated security needs. In the case of a smaller team or a start-up that is agile, both the high cost per seat and the high learning curve will probably be more than offset by the premium analytics engine.

What recommendations would you give to someone considering this product?

This has greatly increased our efficiency as an internal company since we have automated the high-risk feedback alerts. The system can now identify priority cases in real-time without having to sort through thousands of responses, and hence the support teams can step in before the churn rates get out of control.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Mathilde N.

  • Role: Finance
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2026

Grade Analytics within institutions

Likeliness to Recommend

9 /10

What differentiates Qualtrics CustomerXM from other similar products?

The dashboard also has in-built advanced conjoint analysis and regression testing capabilities, which enable the staff to scale customer risk appetites mathematically instead of using intuition. In the case of a specialist, this feature implies that you can do the intensive hypothesis testing on customer behaviors, which are directly available in the tool without the necessity to export sensitive datasets to the third-party statistical software packages.

What is your favorite aspect of this product?

The security measures are up to the international bank standards. Granular permission control makes sure that the sensitive information and personal identifiable data are solely available to authorized staff, which complies with the stringent audit requirements that are enforced by regulators. This is the architectural inflexibility that enables the organization to extend its voice of customer programs to various departments and have a waterproof audit trail that pleases internal compliance officers.

What do you dislike most about this product?

Merger with a traditional system can be tedious and laborious. Also, the platform cost is aggressively dependent on the number of responses, which requires the department to be highly selective on what is measured in terms of interactions.

What recommendations would you give to someone considering this product?

Choose this platform when you need strict research and complete data security. It provides the statistical software needed in compliance and is functionally excessive in simple in-house surveys or light feedback collection.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Qualtrics CustomerXM Comparisons

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