What is Qualtrics CustomerXM?
With Qualtrics CustomerXM, you get the power of the ultimate listening engine, predictive intelligence and analytics, and full closed-loop actioning capabilities, so you can gain a holistic understanding of your customers’ experiences and take the right actions that drive meaningful impact.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceQualtrics CustomerXM Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Qualtrics CustomerXM.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
1
Since last award
93 Plan to Renew
3
Since last award
83 Satisfaction of Cost Relative to Value
7
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Qualtrics CustomerXM?
Pros
- Helps Innovate
- Effective Service
- Saves Time
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboards, Analytics and Reporting
Questionnaire Design/Survey Builder
Multi-Channel Data Collection
Data Visualization
Text Analytics
API Framework
Sentiment Analytics
Alerts
Vendor Capability Ratings
Vendor Support
Usability and Intuitiveness
Ease of Implementation
Availability and Quality of Training
Product Strategy and Rate of Improvement
Quality of Features
Ease of Data Integration
Ease of Customization
Business Value Created
Breadth of Features
Ease of IT Administration
Qualtrics CustomerXM Reviews
Pavan G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Complete solution for customer experience ops
Likeliness to Recommend
What differentiates Qualtrics CustomerXM from other similar products?
Not much coding skill is required for creating basic customer survey and dashboard design.
What is your favorite aspect of this product?
It's easy to implement basic to advanced level dashboard with various data integration and automations channels. Email invitation is an unmatchable feature of this tool.
What do you dislike most about this product?
Technical support team is not responsive and doesn't give comprehensive root cause analysis. When there is a bulk of data, dashboard takes too much of time for synchronisation.
What recommendations would you give to someone considering this product?
One stop solution for experience management operations thus, can be considered for sure.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Ardi S.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Feb 2026
The reporting latency is exhaustive.
Likeliness to Recommend
What differentiates Qualtrics CustomerXM from other similar products?
It offers a degree of statistical richness that the majority of other survey tools appear as mere web forms, at least when you must explain to the senior management why certain budgetary allocations should be made automatically based on real-time sentiment changes.
What is your favorite aspect of this product?
The feature of having the advanced key driver analysis without having a dedicated data scientist online is the primary reason why we renew the license annually.
What do you dislike most about this product?
The licensing expense is a nightmare to any person who is attempting to keep a lean operation. It is evidently best suited to large companies with huge budgets and complicated security needs. In the case of a smaller team or a start-up that is agile, both the high cost per seat and the high learning curve will probably be more than offset by the premium analytics engine.
What recommendations would you give to someone considering this product?
This has greatly increased our efficiency as an internal company since we have automated the high-risk feedback alerts. The system can now identify priority cases in real-time without having to sort through thousands of responses, and hence the support teams can step in before the churn rates get out of control.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mathilde N.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted Jan 2026
Grade Analytics within institutions
Likeliness to Recommend
What differentiates Qualtrics CustomerXM from other similar products?
The dashboard also has in-built advanced conjoint analysis and regression testing capabilities, which enable the staff to scale customer risk appetites mathematically instead of using intuition. In the case of a specialist, this feature implies that you can do the intensive hypothesis testing on customer behaviors, which are directly available in the tool without the necessity to export sensitive datasets to the third-party statistical software packages.
What is your favorite aspect of this product?
The security measures are up to the international bank standards. Granular permission control makes sure that the sensitive information and personal identifiable data are solely available to authorized staff, which complies with the stringent audit requirements that are enforced by regulators. This is the architectural inflexibility that enables the organization to extend its voice of customer programs to various departments and have a waterproof audit trail that pleases internal compliance officers.
What do you dislike most about this product?
Merger with a traditional system can be tedious and laborious. Also, the platform cost is aggressively dependent on the number of responses, which requires the department to be highly selective on what is measured in terms of interactions.
What recommendations would you give to someone considering this product?
Choose this platform when you need strict research and complete data security. It provides the statistical software needed in compliance and is functionally excessive in simple in-house surveys or light feedback collection.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing