People Pattern Customer Reviews 2026

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People Pattern

Composite Score

7.6 /10

CX Score

8.4 /10

34 Reviews Write a Review

What is People Pattern?

People Pattern is a Software as a Service platform that supplies meaningful Audience Insights to the world’s biggest brands. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern turns vast, messy public expression into actionable persona sets, helping brands gain an edge in the race to win, retain and serve customers. People allows you to find, understand and activate quality customers.

Company Details

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Awards & Recognition

People Pattern won the following awards in the Customer Intelligence category

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2 Top Rated Capabilities

0 Top Rated Features

Latest Award, 2025

Service Experience
Contract Negotiation

2025

3 Top Rated Capabilities

1 Top Rated Features

2024

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2024

2023 Data Quadrant Champion

2023

3 Top Rated Capabilities

1 Top Rated Features

2023

Contract Negotiation

2023

2 Top Rated Capabilities

1 Top Rated Features

2022

Contract Negotiation

2022

People Pattern Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on People Pattern.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

99 Plan to Renew

1
Since last award

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love People Pattern?

4% Negative

0% Neutral

96% Positive

Pros

Caring
Respectful
Helps Innovate
Effective Service

Feature Ratings

Average 72

API Framework

Anomaly Detection

Audience Segmentation

Cross Channel Attribution Analysis

Conversion Analysis

Data Visualization

Predictive Analytics

Real Time Workflow Automation

Audience Demographics

Customer Journey Modelling

Metadata Management

Vendor Capability Ratings

Average 72

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Business Value Created

Ease of Implementation

Vendor Support

Breadth of Features

Availability and Quality of Training

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

People Pattern Reviews

Role: Sales Marketing
Industry: Electronics
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Dec 2023

Great Features

Likeliness to Recommend

8 /10

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Mayra M.

Role: Sales Marketing
Industry: Communications
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Dec 2023

Likeliness to Recommend

7 /10

Pros

Saves Time
Acts with Integrity
Helps Innovate
Unique Features

Rashmi T.

Role: Sales Marketing
Industry: Energy
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

Fantastic features, making our agency life so easy

Likeliness to Recommend

8 /10

What differentiates People Pattern from other similar products?

This machine learning system is super effective! It gives you all the info about the folks behind the brand and does cool stuff like figuring out how customers go through the buying process, who they are, and even checks out what competitors are up to. Basically, it helps a lot in making strategies way faster and better.

What is your favorite aspect of this product?

How easy it is to extract all of the reports and the way the reports and dashboards are designed makes it very easy to understand.

What do you dislike most about this product?

It also takes some time in the set-up process to get accustomed to the features. Takes a lot of initial efforts but it is for the good.

What recommendations would you give to someone considering this product?

Totally go for it!

Pros

Helps Innovate
Inspires Innovation
Includes Product Enhancements
Continually Improving Product

Latest Research

People Pattern

What is People Pattern?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Champion

People Pattern Ratings

84 Likeliness to Recommend

1 Since last award

99 Plan to Renew

1 Since last award

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+96 Net Emotional Footprint

How much do users love People Pattern?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Metadata Management Easily manage metadata associated with customer data or audience segments.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

People Pattern Reviews

Great Features

Likeliness to Recommend

Pros

Mayra M.

Likeliness to Recommend

Pros

Rashmi T.

Fantastic features, making our agency life so easy

Likeliness to Recommend

Pros

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1
Since last award

1
Since last award

Feature Ratings

API Framework

Anomaly Detection

Audience Segmentation

Cross Channel Attribution Analysis

Conversion Analysis

Data Visualization

Predictive Analytics

Real Time Workflow Automation

Audience Demographics

Customer Journey Modelling

Metadata Management

Vendor Capability Ratings

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Business Value Created

Ease of Implementation

Vendor Support

Breadth of Features

Availability and Quality of Training

Quality of Features

Ease of IT Administration

Usability and Intuitiveness