What is People Pattern?
People Pattern is a Software as a Service platform that supplies meaningful Audience Insights to the world’s biggest brands. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern turns vast, messy public expression into actionable persona sets, helping brands gain an edge in the race to win, retain and serve customers. People allows you to find, understand and activate quality customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
1
Since last award
99 Plan to Renew
1
Since last award
81 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love People Pattern?
Pros
- Caring
- Respectful
- Helps Innovate
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
API Framework
Anomaly Detection
Audience Segmentation
Cross Channel Attribution Analysis
Conversion Analysis
Data Visualization
Predictive Analytics
Real Time Workflow Automation
Audience Demographics
Customer Journey Modelling
Metadata Management
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Product Strategy and Rate of Improvement
Business Value Created
Ease of Implementation
Vendor Support
Breadth of Features
Availability and Quality of Training
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
People Pattern Reviews
Jon B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2025
Insightful Tool for Understanding Workforce Trends
Likeliness to Recommend
What differentiates People Pattern from other similar products?
People Pattern focuses more on patterns and movement within the workforce rather than just static HR metrics. It’s useful for understanding how teams evolve over time, not just where they stand today.
What is your favorite aspect of this product?
I like how it surfaces long term trends. It helps spot changes in team behavior or structure that might not be obvious in day to day data.
What do you dislike most about this product?
Some insights feel high level, and drilling deeper into the raw data isn’t always straightforward. More control over analysis depth would make it stronger for technical users.
What recommendations would you give to someone considering this product?
Use it as a discovery tool, not a decision engine on its own. Pair the insights with context from managers or other data sources to avoid over interpreting patterns.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Lisandra C.
- Role: Information Technology
- Industry: Government
- Involvement: End User of Application
Submitted May 2024
Tailor content and engagement strategies
Likeliness to Recommend
What differentiates People Pattern from other similar products?
Its engine analyzes actual conversations and connections to understand customer behavior online. No other tool can analyze human digital footprints across social platforms to identify interests, influence, passions, and values. People Pattern shows why customers engage, not just what.
What is your favorite aspect of this product?
People Pattern help our social media team understand and connect with our audience. We had trouble getting people to engage and make purchases despite trying to create content based on general demographics and analytics. People Pattern helped us understand our customers better. We could finally understand how different audience segments discover, consume, share, and discuss content and brand experiences.
What do you dislike most about this product?
People Pattern takes more work to set up than other social media tools. Connecting data across channels is also important.
What recommendations would you give to someone considering this product?
People Pattern's interest graphing showed us our audience's many interests that market segments alone could not capture. We aligned our creative strategy and partnerships with emerging interests that will reshape our industry. Joining those organic discussions made us more credible.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Mahum K.
- Role: Operations
- Industry: Apparel
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Easy to use, very user friendly, anyone can learn
Likeliness to Recommend
What differentiates People Pattern from other similar products?
user friendly
What is your favorite aspect of this product?
easy to use
What do you dislike most about this product?
nothing i really dislike
What recommendations would you give to someone considering this product?
take a quick guide to learn features
Pros
- Helps Innovate
- Client Friendly Policies
- Client's Interest First
- Generous Negotitation
