What is MarketMuse?
MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
92 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+75 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MarketMuse?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Altruistic
Cons
- Vendor's Interest First
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Competition Analysis
Content Optimization
On-Page Tracker/Optimization
Alerts
Analytics and Reporting
Holistic Visibility Tracking
Keyword Research
Auditing
Local SEO
Backlink Tools
Rank Tracking
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Business Value Created
Ease of IT Administration
Quality of Features
Availability and Quality of Training
Vendor Support
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Customization
MarketMuse Reviews
Nicole W.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2023
Easy to use with unique products that improve SEO
Likeliness to Recommend
What differentiates MarketMuse from other similar products?
Their offering of optimizing content vs just keyword research.
What is your favorite aspect of this product?
The optimization features is my favorite feature.
What do you dislike most about this product?
It is a bit expensive, and I wish they offered the optimization features for new articles that don't have a link yet.
What recommendations would you give to someone considering this product?
I would recommend it if they have the budget.
Pros
- Helps Innovate
- Performance Enhancing
- Includes Product Enhancements
- Continually Improving Product
Mervin Lance C.
- Role: Consultant
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Oct 2023
Promising SEO content optimization tool
Likeliness to Recommend
What differentiates MarketMuse from other similar products?
Their content optimization tool maps out the entities you actually need to cover and gives you a great visualization to start with.
What is your favorite aspect of this product?
I like its content editor. You can easily fetch URLs and begin re-optimizing them.
What do you dislike most about this product?
The features are mostly geared toward enterprises with cash to spend.
What recommendations would you give to someone considering this product?
Try it for free! You''ll easily love it if you're someone who came from tools like SurferSEO.
Pros
- Trustworthy
- Efficient Service
- Respectful
- Fair
Cons
- Slower Product Innovation
- Inhibits Innovation
Zoe H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2023
Best for content optimization
Likeliness to Recommend
What differentiates MarketMuse from other similar products?
It is the best tool at identifying which content you have, what's the best content to update, and then giving guidance on how to update it for predictable success. It makes it fun (gamified) to optimize your content for the best chance at ranking in search, and the recommendations are consistently correct.
What is your favorite aspect of this product?
The inventory is magic! It has helped me in so many different ways and I'm always poking around to discover content that people didn't even realize was out there. I'm also a huge fan of SERP research - It's so cool to see what is currently ranking in search and how your content compares.
What do you dislike most about this product?
It can be difficult to learn and sometimes is buggy or requires a refresh on the page. It can also be slow to load all the results.
What recommendations would you give to someone considering this product?
If you're looking to boost the quality of your content, rank in search, and discover what content you already have, this is the best tool you can get.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Efficient Service
