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MarketMuse by Siteimprove

MarketMuse

Composite Score

7.1 /10

CX Score

6.8 /10

24 Reviews Write a Review

What is MarketMuse?

MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.

Company Details

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Awards & Recognition

MarketMuse won the following awards in the Search Engine Optimization category

Filter By

1 Top Rated Capabilities

2 Top Rated Features

Latest Award, 2025

1 Top Rated Capabilities

2 Top Rated Features

2024

MarketMuse Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MarketMuse.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

90 Plan to Renew

1
Since last award

74 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+71 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MarketMuse?

4% Negative

14% Neutral

82% Positive

Pros

Respectful
Performance Enhancing
Enables Productivity
Altruistic

Cons

Vendor's Interest First
Under Delivered
Less Generous

Feature Ratings

Average 80

Competition Analysis

Content Optimization

On-Page Tracker/Optimization

Alerts

Holistic Visibility Tracking

Analytics and Reporting

Keyword Research

Local SEO

Auditing

Rank Tracking

Backlink Tools

Vendor Capability Ratings

Average 78

Ease of Implementation

Ease of IT Administration

Ease of Data Integration

Business Value Created

Quality of Features

Vendor Support

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

MarketMuse Reviews

Mervin Lance C.

Role: Consultant
Industry: Education
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Promising SEO content optimization tool

Likeliness to Recommend

8 /10

What differentiates MarketMuse from other similar products?

Their content optimization tool maps out the entities you actually need to cover and gives you a great visualization to start with.

What is your favorite aspect of this product?

I like its content editor. You can easily fetch URLs and begin re-optimizing them.

What do you dislike most about this product?

The features are mostly geared toward enterprises with cash to spend.

What recommendations would you give to someone considering this product?

Try it for free! You''ll easily love it if you're someone who came from tools like SurferSEO.

Pros

Trustworthy
Efficient Service
Respectful
Fair

Cons

Slower Product Innovation
Inhibits Innovation

Zoe H.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Best for content optimization

Likeliness to Recommend

10 /10

What differentiates MarketMuse from other similar products?

It is the best tool at identifying which content you have, what's the best content to update, and then giving guidance on how to update it for predictable success. It makes it fun (gamified) to optimize your content for the best chance at ranking in search, and the recommendations are consistently correct.

What is your favorite aspect of this product?

The inventory is magic! It has helped me in so many different ways and I'm always poking around to discover content that people didn't even realize was out there. I'm also a huge fan of SERP research - It's so cool to see what is currently ranking in search and how your content compares.

What do you dislike most about this product?

It can be difficult to learn and sometimes is buggy or requires a refresh on the page. It can also be slow to load all the results.

What recommendations would you give to someone considering this product?

If you're looking to boost the quality of your content, rank in search, and discover what content you already have, this is the best tool you can get.

Pros

Performance Enhancing
Trustworthy
Unique Features
Efficient Service

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Oct 2023

It has great potential

Likeliness to Recommend

6 /10

Pros

Security Protects
Reliable
Respectful
Performance Enhancing

Cons

Inhibits Innovation
Vendor's Interest First
Under Delivered

Latest Research

MarketMuse

What is MarketMuse?

Company Details

Need Assistance?

Awards & Recognition

MarketMuse Ratings

85 Likeliness to Recommend

90 Plan to Renew

1 Since last award

74 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+71 Net Emotional Footprint

How much do users love MarketMuse?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Alerts Provide alerts when your brand or website is mentioned or linked.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

MarketMuse Reviews

Mervin Lance C.

Promising SEO content optimization tool

Likeliness to Recommend

Pros

Cons

Zoe H.

Best for content optimization

Likeliness to Recommend

Pros

It has great potential

Likeliness to Recommend

Pros

Cons

Most Popular MarketMuse Comparisons

Semrush

Surfer SEO

Conductor

Moz Pro

Ahrefs

Screaming Frog SEO Spider

Title

1
Since last award

Feature Ratings

Competition Analysis

Content Optimization

On-Page Tracker/Optimization

Alerts

Holistic Visibility Tracking

Analytics and Reporting

Keyword Research

Local SEO

Auditing

Rank Tracking

Backlink Tools

Vendor Capability Ratings

Ease of Implementation

Ease of IT Administration

Ease of Data Integration

Business Value Created

Quality of Features

Vendor Support

Availability and Quality of Training

Breadth of Features

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization