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Kapwing

Kapwing

Composite Score
6.9 /10
CX Score
6.9 /10
Category
Kapwing
6.9 /10

What is Kapwing?

Kapwing is a modern video creation platform that helps teams make great content faster. It is a collaborative, online content creation platform that you can use to edit video and create content.

Company Details


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Kapwing Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

80 Likeliness to Recommend

78 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+73 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Kapwing?

22% Negative
0% Neutral
78% Positive

Pros

  • Reliable
  • Trustworthy
  • Inspires Innovation
  • Caring

Cons

  • Vendor's Interest First
  • Under Delivered
  • Leverages Incumbent Status

Feature Ratings

Average 82

Artificial Intelligence and Natural Language Processing

93

Commenting

90

Automated Captions

85

Text-To-Video/Speech

84

Customization and Editing

84

Translation

81

Screen Recording

80

Templates

65

Avatars

54

Vendor Capability Ratings

Average 75

Vendor Support

93

Product Strategy and Rate of Improvement

84

Breadth of Features

82

Business Value Created

78

Ease of Implementation

78

Quality of Features

78

Usability and Intuitiveness

74

Ease of IT Administration

73

Ease of Customization

67

Ease of Data Integration

66

Availability and Quality of Training

65

Kapwing Reviews

Markus G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2026

Unlimited Cloud Storage And Very Intuitive Editing

Likeliness to Recommend

10 /10

What differentiates Kapwing from other similar products?

Does exactly what I need for a reasonable amount of cost

What is your favorite aspect of this product?

Quite intuitive editing fully in the cloud which allows me to work in parallel and from anywhere. Means also rendering in the background while I can use my PC for other work

What do you dislike most about this product?

Some new, time consuming functions which block me from efficiently working which cannot be deactivated.

What recommendations would you give to someone considering this product?

Try the free version and see what you already can do there

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Respectful

Edie C.

  • Role: Industry Specific Role
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2026

The Essential Tool That Always Trying To Improve

Likeliness to Recommend

10 /10

What differentiates Kapwing from other similar products?

It is a "Catch-All" Tool: I see Kapwing as a Swiss Army knife. I can record my screen or camera, edit footage, and even use AI to generate videos from scratch all in one place. I don’t need five different tools to get a video done. Best for Faceless Videos: While I like tools like InVideo, I actually prefer Kapwing for creating faceless videos. It does a great job of matching stock footage to my script without making it look too generic,. "Smart Cut" Saves Me Time: This feature is a lifesaver. It automatically finds and removes silences and filler words. It speeds up the editing process significantly.

What is your favorite aspect of this product?

Best for Faceless Videos: It is my top choice for creating faceless videos. I prefer the videos Kapwing creates over those from InVideo because I feel the stock footage selection is better. KAI is growing on me and I like how easy it is to use and am playing around with the "plan mode" to see how helpful it could be. "Smart Cut" Feature: This saves me time. It automatically finds and removes silences and filler words from my videos. Beginner-Friendly: I recommend it to clients, because it simplifies the editing process for beginners who are just starting.

What do you dislike most about this product?

Constant Interface Changes: They update the platform a lot. Just when you get used to where a button is, they move it. It makes it hard to keep my tutorials up to date. Glitchy AI Features: Some of the newer AI tools, like the voice cloning, can be hit or miss. I have found the volume of my clone is inconsistent and spikes loud unexpectedly, and the "Persona" feature feels a bit unfinished to me. Repurposing Capabilities: Although I appreciate the tool's ability to take long-form video and chop it up into shorter clips for social media. It identifies the clips, I'm not always in love with the choices and it just isn't as good as OpusClip.

What recommendations would you give to someone considering this product?

I use Kapwing often. It sits in my tech stack for a reason. It is beginner-friendly. It removes the tech headache for many of my clients. But you must be patient with the updates.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ugonma N.

  • Role: Industry Specific Role
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Kapwing is decent, but doesn’t cut it for me.

Likeliness to Recommend

4 /10

What differentiates Kapwing from other similar products?

The only differences I can think of are its browser based nature. Most editing products are downloadable software or apps, but Kapwing is browser based, so yeah. You don’t see alot of that out there. Multiple people can work on it in real time, which is different from others.

What is your favorite aspect of this product?

Kapwing is not my favorite editing software, but if there’s one thing I love about it, it’s the AI features. It has slightly more advanced AI features, unlike other software.

What do you dislike most about this product?

The biggest thing I dislike about Kapwing is its browser based nature. Can I say I even hate it? I love my editors in downloadable formats. It’s easier to work with and less stressful on my brain because Im not worrying about my browser going off or my tab deleting and whatnot.

What recommendations would you give to someone considering this product?

First off, If you are like me and you don’t like browser based editors, please just skip this software. It’s not really ideal, because even if it has awesome features, you’re not going to enjoy them just for this one little inconvenience. But if you don’t mind this, then Kapwing is a pretty decent editor with good features. Also, just buy the premium plan if you can to avoid the watermark, and enjoy it to its fullest.

Pros

  • Trustworthy
  • Acts with Integrity
  • Reliable
  • Inspires Innovation

Cons

  • Less Performance Enhancing
  • Inhibits Innovation
  • Commodity Features
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