What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
98 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Helps Innovate
- Reliable
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Audience Segmentation
Audience Demographics
Paid Search Integration
Conversion Analysis
Search Engine Optimization
Data Visualization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Breadth of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Prateek B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Fantastic tool for SEO analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is seriously impressive compared to other tools out there. It's not just about tracking website traffic; it's a whole package deal. You can dig deep into user behaviour, optimize marketing efforts, and even integrate it seamlessly with other Google products like Ads and Search Console. What sets it apart is its user-friendliness and how it scales up for businesses of any size. It's not just for big players; startups can benefit just as much. Overall, it's like having a trusted ally in your corner, helping you make smarter decisions and grow your business.
What is your favorite aspect of this product?
One thing I really admire about Google Analytics is its versatility. It's not just limited to one function; it offers a diverse range of features that cater to different needs. Whether you're analysing website traffic, studying user behaviour, fine-tuning marketing campaigns, or integrating with other Google products, Google Analytics has a solution for you. Its adaptability and comprehensive toolkit make it an invaluable asset for businesses aiming to make informed decisions and succeed online.
What do you dislike most about this product?
Its complexity, especially for beginners. The abundance of features and options might overwhelm users who are new to analytics or have limited technical expertise.
What recommendations would you give to someone considering this product?
For those considering Google Analytics, I'd suggest starting with basic tutorials to grasp its fundamentals. Focus on key metrics relevant to your goals and gradually explore advanced features.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Piyush S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2024
Website analysis Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out with its comprehensive set of features for analyzing website traffic and user behavior, providing valuable insights that drive informed decision-making. Its user-friendly interface and integration with other Google tools make it a preferred choice for businesses of all sizes seeking to optimize their online presence and marketing efforts.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is its versatility and depth of insights. Over the past five years of using it, I've come to rely on its ability to provide detailed data on various aspects of website traffic, from demographics to user behavior. Plus, the fact that it's free makes it even more valuable for businesses like mine.
What do you dislike most about this product?
Limited or delayed customer support. It takes time to understand it properly.
What recommendations would you give to someone considering this product?
If you're considering Google Analytics, my recommendation would be to invest time in learning its various features and functionalities. Take advantage of tutorials and online resources to maximize its potential for your business. Additionally, regularly review and analyze your data to make informed decisions and optimize your online presence.
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Effective Service
Bartolo L.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Apr 2024
Free to use but not so easy
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Integration with Google Suite
What is your favorite aspect of this product?
Amount of data that can be visualized
What do you dislike most about this product?
No GDPR compliant
What recommendations would you give to someone considering this product?
Apply GDPR compliance features
Pros
- Helps Innovate
- Enables Productivity
- Unique Features
- Inspires Innovation
Cons
- Slower Product Innovation
- Less Efficient Service
- Vendor Friendly Policies