Priorities for Adopting an Exponential IT Mindset in the Sports & Entertainment Industry
Adopting Exponential IT is critical for business growth and sustainability.
- The ability to evolve and enable autonomous processes and capabilities to remain competitive and relevant is increasingly difficult.
- IT leaders struggle to have highly specialized knowledge of emerging technologies and trends to drive this rapid shift.
- Increasing competition from other forms of entertainment is pushing the sports industry to provide attractive offerings to be competitive and sustain the business.
Our Advice
Critical Insight
Sports and entertainment organizations face challenges in maintaining their competitiveness due to heightened competition, which has reduced the industry’s market share. IT leaders must no longer be spectators of innovation but strategic business partners to the organization’s success. Through visionary guidance, Exponential IT should be explored and adopted to secure a strong position within the evolving landscape of the sports and entertainment industry.
Impact and Result
- Recognize the urgency of adopting exponential IT within the sports and entertainment industry to combat industry disruptions.
- Comprehend the four priorities of exponential IT transformation in the sports and entertainment industry that are being adopted today to remain competitive within the market.
- Acknowledge the foundational capabilities and maturity required to begin an effective exponential IT transformation, resulting in value creation.
Priorities for Adopting an Exponential IT Mindset in the Sports & Entertainment Industry
Adopting Exponential IT is critical for business growth and sustainability.
Analyst Perspective
Enable value creation through Exponential IT.
Information technology has radically transformed organizations, from the computerization of operations to the digital transformation of service models. As technological disruption accelerates exponentially, a world of exponential opportunity is within reach. To capitalize on this upcoming opportunity, IT leaders will have to become business leaders who unlock advanced value for the organization and help mitigate exponential risk through an Exponential IT transformation. However, uncertainty surrounds innovation readiness in the realm of Exponential IT, requiring the creation of new skills and capabilities.
The urgent adoption of Exponential IT is highlighted for the sports and entertainment industry to counter industry disruptions. Understanding four key priorities of exponential IT transformation, crucial for competitiveness, is emphasized. Additionally, recognizing and incorporating foundational capabilities are acknowledged as essential steps to initiate an effective Exponential IT transformation, leading to the creation of value within the industry.
Elizabeth Silva
Senior Research Analyst, Gaming, Hospitality, Sports & Entertainment Industry
Info-Tech Research Group
Executive Summary
Your challengeThe ability to evolve and enable autonomous processes and capabilities to remain competitive and relevant is increasingly difficult. IT leaders struggle to have highly specialized knowledge of emerging technologies and trends to drive this rapid shift. Increasing competition from other forms of entertainment is pushing the sports industry to provide attractive offerings to be competitive and sustain the business. |
Common obstaclesFans expect personalized services and experiences, which are difficult for sports organizations to execute due to their lack of data strategy, governance, and quality. The ability to capitalize on data is becoming increasingly critical to keep pace with the shifting economy. The monetization of new business models, such as esports and hospitality, poses great opportunities but is challenging to execute due to the current immaturity of the market. |
Info-Tech’s approachRecognize the urgency of adopting Exponential IT within the sports and entertainment industry to combat industry disruptions. Comprehend the four priorities of Exponential IT transformation in the sports and entertainment industry that are being adopted today to remain competitive within the market. Acknowledge the foundational capabilities and maturity required to begin an effective Exponential IT transformation, resulting in value creation. |
Info-Tech Insight
Sports and entertainment organizations face challenges in maintaining their competitiveness due to heightened competition, which has reduced the industry’s market share. IT leaders must no longer be spectators of innovation but strategic business partners to the organization’s success. Through visionary guidance, Exponential IT should be explored and adopted to secure a strong position within the evolving landscape of the sports and entertainment industry.
Info-Tech Research Group: Exponential IT
What is Exponential IT?
Exponential IT is a framework defined by Info-Tech Research Group.
The technology curve has recently bent exponentially.
Generative AI has been the catalyst for this sudden shift, but there are more and more new technologies emerging (e.g. quantum computing, 5G), putting significant pressure on all organizations.
Speed is now imperative. All IT leaders and organizations are at risk of falling behind if they do not adopt new technologies fast enough.
Our framework instructs all IT leaders on how to transform their organization and elevate their value-creation capabilities, to close the gap between the exponential progression of technological change and the linear progression of IT’s ability to successfully manage that change.
This research provides IT leaders with industry-specific priorities for Exponential IT and how to begin an effective Exponential IT transformation, resulting in value creation.
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Unlock Sample ResearchContributors
- Asheesh Kinra, CIO, Baltimore Ravens
- Senior Ranking Executive, CIO, Sports & Entertainment Organization
- Jeff Walters, VP of Outdoor Sportsman Group IT, Kroenke Sports & Entertainment
- Charles Sims, CIO, Sports Tech Advisor