What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
91 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Respectful
- Enables Productivity
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Social Post Archival
Social Media Channel Integration Outbound
Campaign Execution
Dashboards and Visualization
Social Asset Management
Social Response Management
Contextual Analysis
Trend Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Usability and Intuitiveness
Business Value Created
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Buffer Reviews
Lakshmi S.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Oct 2023
Buffer: The Social Media Life saver.
Likeliness to Recommend
What differentiates Buffer from other similar products?
The platform's scheduling feature has been a true lifesaver, allowing me to effortlessly plan and repost content. This has not only simplified my daily routine but also given me the freedom to focus on other crucial tasks, knowing that my social media updates are pre-scheduled and good to go.
What is your favorite aspect of this product?
What I've appreciated most about Buffer, especially in the context of a hospital, is how it efficiently manages the numerous images associated with our posts. It has been particularly valuable for sharing important visual content related to our healthcare services. Buffer's user-friendly interface and its web page builder, with easy-to-use tools, have helped us create engaging content and drive traffic to our hospital's online presence.
What do you dislike most about this product?
The absence of email notifications for post issues can indeed be a significant inconvenience.
What recommendations would you give to someone considering this product?
Buffer is, without a doubt, a fantastic social media management tool, and my strong recommendation stands. Its user-friendly interface, coupled with powerful features, makes managing multiple social media accounts a breeze.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Ephraim G.
- Role: Consultant
- Industry: Media
- Involvement: End User of Application
Submitted Oct 2025
Simple, Stress-Free Social Scheduling
Likeliness to Recommend
What differentiates Buffer from other similar products?
Super clean and easy tool for scheduling social media posts.
What is your favorite aspect of this product?
The simple interface, great for beginners and pros alike.
What do you dislike most about this product?
Free plan is quite limited for growing teams.
What recommendations would you give to someone considering this product?
Perfect for individuals or small teams.
Pros
- Performance Enhancing
- Efficient Service
- Inspires Innovation
- Acts with Integrity
Adebayo T.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2025
Simple to use and reliable but needs AI features
Likeliness to Recommend
What differentiates Buffer from other similar products?
It has minimalist and distraction free experience and also has lower cost. I love the fact that content planning is made very easy and the customer support is top notch
What is your favorite aspect of this product?
The cost as we use it for our company
What do you dislike most about this product?
Lacl of A.I integration and also integration to popular softwares e.g Canva
What recommendations would you give to someone considering this product?
To focus on the cost, the minimalist design and the fact that its easy to use
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
