What is Amazon Pay?
Let’s go beyond just speed and convenience. Amazon Pay offers a safe and secure checkout experience backed by Amazon’s technology, innovation, and robust risk management services.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
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Since last award
97 Plan to Renew
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Since last award
89 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Amazon Pay?
Pros
- Security Protects
- Reliable
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Mobile Payments
E-Commerce Integration
Security
Digital Wallet Integration
Recurring Payments
POS Verification
Customer Support
Credit Card Processing
POS Integration
Multi Currency
Reporting Analytics
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Quality of Features
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Data Integration
Vendor Support
Availability and Quality of Training
Ease of Customization
Amazon Pay Reviews
Simon K.
- Role: Information Technology
- Industry: Electronics
- Involvement: End User of Application
Submitted Dec 2023
Fantastic product
Likeliness to Recommend
What differentiates Amazon Pay from other similar products?
Seamless transactions and reporting is really simple.
What is your favorite aspect of this product?
The integrations with this product are endless and help build trust with customers.
What do you dislike most about this product?
Nothing bad to report.
What recommendations would you give to someone considering this product?
It's been great for me worth a try!
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Shubham V.
- Role: Student Academic
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Oct 2025
Amazon pay : great start , but room to grow
Likeliness to Recommend
What differentiates Amazon Pay from other similar products?
-Deep Integration with Amazon Ecosystem -Built in reward and Loyalty ecosystem -Amzon pay later and credit system
What is your favorite aspect of this product?
- Short and Simple -I liek the convenience of amazon pay later and smooth checkout expereince it provides accoss amazon and partner apps.
What do you dislike most about this product?
-No dedicated app. -Limited use of amazon pay balance on some purchase -Cashback and reward updates are delayed -Customer support for payment could be faster
What recommendations would you give to someone considering this product?
-Explore full Ecosystem -Leverage reward and offers startegically -Check merchant /acceptance for your user case -Understand limitations
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Effective Service
Cons
- Charges for Enhancements
Leon B.
- Role: C-Level
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2025
increases conversion and customer confidence
Likeliness to Recommend
What differentiates Amazon Pay from other similar products?
Unlike PayPal, which has a more universal use and is globally widespread, Amazon Pay relies on Amazon's user base, which makes it more powerful in regions where the company is already strong. Compared to Apple Pay or Google Pay, which rely on specific mobile devices, Amazon Pay is more transversal, as any user with an Amazon account can use it on any device with a browser. This positions it as an interesting option to expand customer trust without being limited to a closed ecosystem.
What is your favorite aspect of this product?
The most valuable thing about Amazon Pay is that it reduces friction in the checkout process. Many customers already have an Amazon account with saved payment methods, and by offering this option in the online store, it saves the user from having to enter card details or create a new account. This results in reduced abandoned carts and higher conversion rates. In addition, the support of the Amazon brand generates immediate trust, especially for first-time users shopping on a new site.
What do you dislike most about this product?
At the enterprise level, Amazon Pay's fees can be higher than those of other local or traditional payment gateways. Also the integration, although simple, requires an investment of time and technical resources that not all small businesses are willing to take on. Another aspect to consider is that, being a payment method linked to Amazon, some customers may associate it only to personal purchases and not so much to the business environment.
What recommendations would you give to someone considering this product?
For an online business, Amazon Pay is a strategic ally to improve conversion and reinforce customer trust. Although coverage is not yet as universal as PayPal and fees may be a factor to review, its ease of use and the strength of the brand behind it make it a serious option for any ecommerce that wants to optimize the payment experience and convey immediate security.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
