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Amazon

Amazon Pay

Composite Score

9.1 /10

CX Score

9.3 /10

238 Reviews Write a Review

What is Amazon Pay?

Let’s go beyond just speed and convenience. Amazon Pay offers a safe and secure checkout experience backed by Amazon’s technology, innovation, and robust risk management services.

Company Details

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Awards & Recognition

Amazon Pay won the following awards in the Payment Processing category

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2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

2025 Emotional Footprint Champion

2025

Strategy and Innovation
Contract Negotiation

2025

2024 Data Quadrant Champion

2024

4 Top Rated Capabilities

3 Top Rated Features

2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2024

2023 Data Quadrant Champion

2023

0 Top Rated Capabilities

1 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Conflict Resolution

2023

2022 Data Quadrant Champion

2022

1 Top Rated Capabilities

0 Top Rated Features

2022

Amazon Pay Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Amazon Pay.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Amazon Pay?

2% Negative

1% Neutral

97% Positive

Pros

Security Protects
Reliable
Helps Innovate
Performance Enhancing

Feature Ratings

Average 86

Mobile Payments

E-Commerce Integration

Security

Digital Wallet Integration

Recurring Payments

POS Verification

Customer Support

Credit Card Processing

POS Integration

Multi Currency

Reporting Analytics

Vendor Capability Ratings

Average 84

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Quality of Features

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Ease of Customization

Amazon Pay Reviews

NamRata S.

Role: Operations
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Reliable and seamless checkout experience

Likeliness to Recommend

10 /10

What differentiates Amazon Pay from other similar products?

Its ability to leverage Amazon ecosystem, brant trust and stored customer data makes the checkout process smooth and reduce cart abandonment. It also integrates well into e-commerce platform and supports voice based payment via Alexa

What is your favorite aspect of this product?

The streamlined, secure checkout experience that build customers trust and simplify transaction for buyer and seller

What do you dislike most about this product?

Limited availability with few platforms and few built in analytics and reporting tool compare to other like Pay pal

What recommendations would you give to someone considering this product?

If the customer base includes frequent amazon user its strong addition that can improve conversion rates. Ensure platform support and pair it with another payment method for more coverage

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ravneesh k.

Role: Operations
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Amazing Product

Likeliness to Recommend

8 /10

What differentiates Amazon Pay from other similar products?

Amazon Pay stands out due to its seamless integration with the vast Amazon ecosystem, offering users a familiar and trusted payment experience. Its widespread acceptance across numerous online and offline merchants, coupled with the convenience of using existing Amazon accounts.

What is your favorite aspect of this product?

making transactions quick and hassle-free, especially for frequent amazon shoppers.

What do you dislike most about this product?

No Loyalty rewards

What recommendations would you give to someone considering this product?

Use the product, you'll love it.

Pros

Reliable
Performance Enhancing
Enables Productivity
Efficient Service

Imaobong J.

Role: Sales Marketing
Industry: Biotechnology
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Jan 2025

The product is great

Likeliness to Recommend

4 /10

What differentiates Amazon Pay from other similar products?

It is flexible

What is your favorite aspect of this product?

Its flexibility

What do you dislike most about this product?

It is too expensive

What recommendations would you give to someone considering this product?

It is a good product

Pros

Reliable
Friendly Negotiation
Security Protects
Helps Innovate

Cons

Under Delivered
Less Productive
Commodity Features

Latest Research

Amazon Pay

What is Amazon Pay?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2025 Emotional Footprint Champion

2024 Data Quadrant Champion

2024 Emotional Footprint Champion

2023 Data Quadrant Champion

2023 Emotional Footprint Champion

2022 Data Quadrant Champion

Amazon Pay Ratings

91 Likeliness to Recommend

1 Since last award

97 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Amazon Pay?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Mobile Payments The ability to process mobile payments from a mobile wallet or other mobile phone payment app

E-Commerce Integration The ability to integrate directly with an e-commerce platform to create a seamless checkout experience

Security Built-in security to protect payment information to prevent fraud and hacking

Digital Wallet Integration The ability to process payments from a digital wallet service or another digital payment method

Recurring Payments The ability to schedule payments at a cadence

POS Verification Support cardholder verification methods for POS transactions

Customer Support Supports levels 1 and 2 for credit card payment processing. Also supports level 3 credit card processing, which requires additional data for the qualification

Credit Card Processing The ability to process credit card payments and receive approval or rejection of funds from the customer's bank

POS Integration The ability to integrate with a POS system to allow the processing of credit card or mobile payments in a store setting

Multi Currency Allows users to process payments in multiple currencies

Reporting Analytics Reports and analytics created from payment data

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Amazon Pay Reviews

NamRata S.

Reliable and seamless checkout experience

Likeliness to Recommend

Pros

Ravneesh k.

Amazing Product

Likeliness to Recommend

Pros

Imaobong J.

The product is great

Likeliness to Recommend

Pros

Cons

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Title

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Mobile Payments

E-Commerce Integration

Security

Digital Wallet Integration

Recurring Payments

POS Verification

Customer Support

Credit Card Processing

POS Integration

Multi Currency

Reporting Analytics

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Quality of Features

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Ease of Customization