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Adobe Campaign
8.5 /10

What is Adobe Campaign?

See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

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Awards & Recognition

Adobe Campaign won the following awards in the Email Marketing category

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Adobe Campaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Campaign.

88 Likeliness to Recommend

98 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Campaign?

0% Negative
4% Neutral
96% Positive

Pros

  • Trustworthy
  • Inspires Innovation
  • Reliable
  • Appreciates Incumbent Status

Feature Ratings

Average 84

Email Delivery

90

Text Messaging

88

Campaign Management

87

Segmentation

86

Basic Reporting and Analytics

84

Auto-Responders

84

Dynamic Content

84

Email Templates

84

Content Authoring

83

A/B Testing

83

Surveys and Polling

82

Vendor Capability Ratings

Average 83

Quality of Features

88

Business Value Created

87

Breadth of Features

86

Usability and Intuitiveness

84

Ease of IT Administration

83

Ease of Implementation

82

Ease of Data Integration

82

Vendor Support

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Ease of Customization

77

Adobe Campaign Reviews

Jackson W.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

Email marketing made easier with Adobe Campaign.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

When it comes to email marketing, Adobe Campaign is the best software to choose. It makes our work more easier and efficient by allowing us to collaborate with clients from anywhere anytime. Adobe Campaign supports powerful and easy-to-use features that allow you to market your products and services globally.

What is your favorite aspect of this product?

One of the things I like most about Adobe Campaign is its usability, simplicity and flexibility. It is a straightforward application that allows you to create multiple professional campaigns and instantly send them. I like the ability to manage email lists, send outbound emails and personalize emails. The interface is user-friendly and intuitive thus making it simple to learn and use.

What do you dislike most about this product?

Since i started using Adobe Campaign, we have never thought of switching to another application since it meets all our marketing requirements.

What recommendations would you give to someone considering this product?

Adobe Campaign is the best software for email marketing. It is safe, secure and fast. I recommend it to all companies.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

Pamela M.

  • Role: Information Technology
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

An exceptional tool for email marketing.Very safe.

Likeliness to Recommend

10 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign has helped us to improve our business by allowing us to collaborate easily and efficiently with our customers from different parts of the world. It allows us to market our products and services globally. It is simple, fast and easy to implement and use. I like the ability to create eye-catching campaigns and send them instantly.

What is your favorite aspect of this product?

Adobe Campaign supports powerful and easy to use features that allow you to interact with customers and business partners around the world. Since we started using it, it has boosted our business by allowing us to collaborate with clients from anywhere anytime across the world. Adobe Campaign has a responsive, smooth and clean UI which makes it easy to learn and use.

What do you dislike most about this product?

I can't remember anything that disappointed me while using Adobe Campaign. It is a straightforward application with great features that make it easy to market our products and services online thus saving us much time and money.

What recommendations would you give to someone considering this product?

Yes i highly recommend Adobe Campaign for email marketing purposes. It is a brilliant and amazing platform for online marketing. I recommend it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

Tarah F.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2021

The best in marketing campaigns.

Likeliness to Recommend

8 /10

What differentiates Adobe Campaign from other similar products?

Adobe Campaign has file list creation, as well as file downloading and uploading. Thanks to this tool, unlike other applications I have used, it provides me with reliable solutions for targeting customers, it is a powerful tool that personalizes offers for each account. I follow up and email has become a more reliable function for marketing with Adobe. Easy to use, minimal learning curve. Ready to use templates. Analysis of customer data resulting in better planning.

What is your favorite aspect of this product?

In my role, where I also collaborate on personalized offers for clients, Adobe Campaign makes decision making faster and in real time, I can manage customer profiles more easily and also create segments for particular needs. Within my responsibilities working with my marketing team we can manage multi-channel campaigns; we market campaigns on the available platforms with an innovative but practical process. Revenue growth remains stable. It is easier to market digitally with this solution, allowing you to focus on a target audience.

What do you dislike most about this product?

-It is a bit expensive -Customer service needs improvement

What recommendations would you give to someone considering this product?

If you are a complete novice but are interested in using this tool, I recommend watching the guidance material such as tutorials and doing a little more research on how to get the most out of Adobe Campaign.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

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