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Adjust GmbH

Adjust

Composite Score

7.0 /10

CX Score

6.9 /10

23 Reviews Write a Review

What is Adjust?

Adjust is a global app marketing analytics platform committed to ensuring the highest privacy and performance standards. Adjust's solutions include measurement, fraud prevention, cybersecurity, and automation tools. It is a mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data.

Company Details

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Adjust Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adjust.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

76 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+75 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adjust?

5% Negative

8% Neutral

87% Positive

Pros

Performance Enhancing
Reliable
Enables Productivity
Unique Features

Cons

Vendor's Interest First
Under Delivered

Feature Ratings

Average 80

Analytics and Reporting

Conversion Analysis

Data Analysis and Survey Function

Data Warehousing

Marketing Analytics

Data Integrity

Mobile Functionality

Data Management

Device and Browser Analytics

API Framework

Audience Segmentation

Vendor Capability Ratings

Average 78

Quality of Features

Vendor Support

Business Value Created

Breadth of Features

Availability and Quality of Training

Ease of Implementation

Ease of Customization

Ease of Data Integration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration

Adjust Reviews

KD S.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2025

Easy to track and measure marketing campaigns

Likeliness to Recommend

8 /10

What differentiates Adjust from other similar products?

The intuitiveness and breadth of features in the marketing campaign management domain is impressive and makes it very compelling.

What is your favorite aspect of this product?

How easy it was to learn and start using it once it was implemented.

What do you dislike most about this product?

There are alot of features and not every feature is useful. We should be able to to pick and choose features and only show what we need reducing complexity

What recommendations would you give to someone considering this product?

Definitely recommended if you are running an app marketing campaign. Features that you want to use are easy to learn but it sometimes can become overwhelming so put time in training.

Pros

Enables Productivity
Helps Innovate
Continually Improving Product
Reliable

Kusum B.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

"Accurate Attribution tool "

Likeliness to Recommend

8 /10

What differentiates Adjust from other similar products?

Adjust provides a wide range of tool which helps the marketers to understand that from where their customers are coming. It provides the detailed reports to the users which helps in making decision and helps in optimisation.

What is your favorite aspect of this product?

I appreciate adjust for its accurate attribution and in depth analysis which is beneficial for the marketers to track their campaigns effectively and make data drive decision accordingly.

What do you dislike most about this product?

There is no such dislikes about this product. But price might be little high as compare to other tracking platforms.

What recommendations would you give to someone considering this product?

I will recommend this product to the peers from industry (performance marketing). It is really helpful tool for mobile app marketers to track all their needs from a campaign.

Pros

Unique Features
Helps Innovate
Continually Improving Product
Trustworthy

Nitu A.

Role: Information Technology
Industry: Insurance
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2023

Fantastic product!

Likeliness to Recommend

10 /10

What differentiates Adjust from other similar products?

Easy to use

What is your favorite aspect of this product?

Features management

What do you dislike most about this product?

a bit pricey

What recommendations would you give to someone considering this product?

Feature organised

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Adjust

What is Adjust?

Company Details

Need Assistance?

Awards & Recognition

Adjust Ratings

89 Likeliness to Recommend

100 Plan to Renew

76 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+75 Net Emotional Footprint

How much do users love Adjust?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Mobile Functionality Can be used on mobile devices​.

Data Management Includes data sharing, data storage, records management, and data security.

Device and Browser Analytics Capture and summarize device and browser information.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Adjust Reviews

KD S.

Easy to track and measure marketing campaigns

Likeliness to Recommend

Pros

Kusum B.

"Accurate Attribution tool "

Likeliness to Recommend

Pros

Nitu A.

Fantastic product!

Likeliness to Recommend

Pros

Title

2
Since last award

Feature Ratings

Analytics and Reporting

Conversion Analysis

Data Analysis and Survey Function

Data Warehousing

Marketing Analytics

Data Integrity

Mobile Functionality

Data Management

Device and Browser Analytics

API Framework

Audience Segmentation

Vendor Capability Ratings

Quality of Features

Vendor Support

Business Value Created

Breadth of Features

Availability and Quality of Training

Ease of Implementation

Ease of Customization

Ease of Data Integration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Ease of IT Administration