Use Synthetic Data to Unlock New Data Value Streams

Data is the indispensable foundation of decision-making, but what can organizations do when usable data is lacking? With the aid of AI, synthetic data is fast becoming a more viable alternative.

Synthetic data can be a valuable, rapid, and inexpensive stand-in for real data, but it should be relied on only when real-world data is unavailable, inadequate, or cannot be used due to confidentiality or privacy concerns. Organizations must have a clear understanding of the problem synthetic data is meant to solve and be able to directly relate it to the wider business strategy in order to unlock its potential.

Join this comprehensive webinar as we discuss the benefits and risks of using synthetic data in your organization, including insights on:

• Identifying data gaps that can be filled with synthetic data.

• Mitigating potential risks and drawbacks.

• Translating technical benefits into business benefits to gain buy in.