To introduce Info-Tech Indaba’s Social Media research agenda, this document discusses:
- Social media trends
- Social media definitions: social networking, blogging, social multimedia
- Social media as a B2B marketing tool
- Social media enterprise software
- Upcoming research topics.
If employed by vendors' channel partners, social media techniques can provide a broader customer reach and more effective interactions. As social media technologies continue to mature, IT solution providers should also be looking to incorporate them into existing service and solutions portfolios.