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To introduce Info-Tech Indaba’s Social Media research agenda, this document discusses:

  • Social media trends
  • Social media definitions: social networking, blogging, social multimedia
  • Social media as a B2B marketing tool
  • Social media enterprise software
  • Upcoming research topics.

If employed by vendors' channel partners, social media techniques can provide a broader customer reach and more effective interactions. As social media technologies continue to mature, IT solution providers should also be looking to incorporate them into existing service and solutions portfolios.

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