Vendor Research

IT decision makers seek the best and most informative sources for major purchases. This report examines how IT decision makers use social media services to research potential vendors and products.

Vendor Research

Although the application of social media in the B2B domain is still in its infancy, vendor partners need to start thinking about how they can add value now. Vendors, like IBM, who have begun rolling social media elements into their partner...

Four years after it banned the use of Facebook, YouTube and similar tools by employees, the government is figuring out how to strike an appropriate balance between flexibility and risk management Social media is like any other tool in a...

Vendor Research

This report provides guidance to IT vendors and solution providers looking to develop a social media strategy for marketing, sales, and customer service efforts.

Vendor Research

This report explores how organizations are taking social media a step further by using metrics and analytics. It is designed to help IT vendors and solution providers understand the market and the direction it is headed in.

Solution Set

Leverage social analytics to better achieve the goals your organization has set forth for social media projects.

Vendor Research

This report will provide IT vendors and solution providers with a high-level look at the tools and services that enable social media sales and support through a social customer relationship management strategy.

Vendor Research

This report will help IT vendors and solution providers understand the importance of having a social media strategy for customer interaction.

Tool

While social media benefits are achievable in sales, marketing, and customer service, not all organizations will strive to achieve benefits in all three areas. Use this tool to determine, based on your unique criteria, where opportunity exists...

Vendor Research

This agenda discussion document positions Info-Tech Indaba's upcoming social media research. If employed by vendors' channel partners, social media techniques can provide a broader customer reach and more effective interactions. As social media...

While developing a social media presence represents an emerging collaborative environment for customers and employee engagement, organizations that use these tools must begin or expand conversations with employees regarding the privacy of...

Solution Set

This solution set will help you implement a strategy to exploit social media opportunities that integrate with your current customer interaction.

Video

This video will help you cut through the hype and gain a better understanding of what social media is and how it can help your organization. Consumers are adopting social media at a breakneck pace, and organizations need to keep up to remain...

Note

Despite the rapid adoption of social media by consumers, most organization are struggling to define a business strategy for social media and are unprepared to link it to their CRM strategy. This storyboard will help you identify social media...

(12-Nov-09) Info-Tech Research Group has expanded its social media footprint with a new YouTube channel. The company YouTube channel delivers short video segments featuring lead analysts discussing hot topics and industry research. The latest...

(16-Oct-09) YouTube, LLC reaches a greater percentage of the Canadian population than the U.S., the U.K. and Germany, but Canadian businesses aren’t taking advantage of its reach. According to numbers released by ComScore Inc. this spring,...

With the Internet becoming increasingly relevant in political and non-profit fund-raising, IT leaders must learn how to leverage Web 2.0 tools for maximum effectiveness. The case-study of Barack Obama's 2008 presidential campaign provides...

You've seen it on television. "Learn how to create your own viral videos at the Fleece-um Institute." Turn on any local morning television show and you'll see a "viral video" segment, where the host plays YouTube videos that his buddies e-mailed...