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This report explores how organizations are taking social media a step further by using metrics and analytics. It is designed to help IT vendors and solution providers understand the market and the direction it is headed in.
Leverage social analytics to better achieve the goals your organization has set forth for social media projects.
To successfully manage social analytics initiatives, assign the right person with the right skills to serve as a Social Analytics Specialist.
This report is designed to aid vendors and solution providers in better understanding the market dynamics surrounding Social Media Management Platforms (SMMPs). It will also help in the process of marketing and selling SMMP solutions.
This agenda discussion document positions Info-Tech Indaba's upcoming social media research. If employed by vendors' channel partners, social media techniques can provide a broader customer reach and more effective interactions. As social media...
Info-Tech Research Group's Indaba Division (Info-Tech Indaba) has been providing research and advice around IT buyer behavior for many years, as well as examining the relationship between vendors and solution providers. The research is now being...