Template/Policy

The risk of inappropriate information transfer between personal and business contacts within social media must be mitigated by implementing a policy. Tools to establish barriers between personal and private networks and tools to centrally manage...

Vendor Research

IT decision makers seek the best and most informative sources for major purchases. This report examines how IT decision makers use social media services to research potential vendors and products.

(2-Nov-2011) In the second phase of Cisco’s Connected World Technology Report, the findings suggest that businesses will need to accommodate the needs of the modern employee, and not the other way around The three-pronged, 2011 Cisco...

Vendor Research

Although the application of social media in the B2B domain is still in its infancy, vendor partners need to start thinking about how they can add value now. Vendors, like IBM, who have begun rolling social media elements into their partner...

Vendor Research

This report provides guidance to IT vendors and solution providers looking to develop a social media strategy for marketing, sales, and customer service efforts.

Vendor Research

This report explores how organizations are taking social media a step further by using metrics and analytics. It is designed to help IT vendors and solution providers understand the market and the direction it is headed in.

Solution Set

Leverage social analytics to better achieve the goals your organization has set forth for social media projects.

Vendor Research

This report will provide IT vendors and solution providers with a high-level look at the tools and services that enable social media sales and support through a social customer relationship management strategy.

Vendor Research

This report will help IT vendors and solution providers understand the importance of having a social media strategy for customer interaction.

Tool

While social media benefits are achievable in sales, marketing, and customer service, not all organizations will strive to achieve benefits in all three areas. Use this tool to determine, based on your unique criteria, where opportunity exists...

It wasn't until a man diagnosed with measles ate at her New Jersey diner that Connie Correia Fisher, co-owner of The Pop Shop, discovered that the only thing that spreads faster than an infectious disease is bad news. "We had every major TV...

Vendor Research

This agenda discussion document positions Info-Tech Indaba's upcoming social media research. If employed by vendors' channel partners, social media techniques can provide a broader customer reach and more effective interactions. As social media...

Tool

Info-Tech's Customer Service Maturity Assessment provides managers with an objective assessment of the current state of their organization's customer service environment and offers recommendations for improvement.

Tool

Web-based and social-based customer service tools will not all deliver equal value to every enterprise. Info-Tech's Customer Service Channel Readiness Assessment will help assess the appropriateness of different social and web-based customer...

Video

Organizations are exploiting social customer interaction channels for sales and marketing, but adoption of these channels for customer service is much slower. Proactively monitoring the social cloud for service opportunities gives organizations...

Solution Set

Web 2.0 has added a new set of interaction channels strongly favored by customers, including social channels, requiring organizations to revisit their customer service strategy.

Note

Organizations are exploiting social customer interaction channels for sales and marketing, but adoption of these channels for customer service is much slower. Proactively monitoring the social cloud for service opportunities gives organizations...

Template/Policy

A social media project is a multi-departmental undertaking that must be managed well to be successful. Document the process in a formal project charter to keep everyone on the same page.

Solution Set

This solution set will help you implement a strategy to exploit social media opportunities that integrate with your current customer interaction.

Video

This video will help you cut through the hype and gain a better understanding of what social media is and how it can help your organization. Consumers are adopting social media at a breakneck pace, and organizations need to keep up to remain...

Note

Despite the rapid adoption of social media by consumers, most organization are struggling to define a business strategy for social media and are unprepared to link it to their CRM strategy. This storyboard will help you identify social media...

Integrating social media with e-mail marketing can be an inexpensive way to extend campaign reach. Small enterprises can improve campaign effectiveness by enabling recipients to share e-mails through social media channels to which they subscribe.

Integrating social media with e-mail marketing campaigns can extend campaign reach and improve click-through rates. Improve campaign effectiveness by enabling recipients to share e-mails through social media channels.

Integrating social media with e-mail marketing can extend campaign reach and improve click-through rates. For maximum success, publish e-mail campaigns to the company's own social media properties and enable recipients to share e-mails through...

Most small enterprises can take advantage of public social networking sites for valid business purposes. However, a lack of enterprise-class controls makes management of users virtually impossible. Assess valid business use cases and adopt...

Companies are exploiting public social networking sites for valid business purposes. However, a lack of enterprise-class controls makes management of users akin to herding cats. Adopt strong policies for business use of public social networks.

At the recent 2008 Salesforce.com "Dreamforce" conference, Salesforce.com unveiled several new features and products. The most noticeable was formal integration with social networking giant Facebook.

Online social networking is pervading small and mid-sized enterprises worldwide. Social networks provide enterprises with the ability to tap into talent and offer a multitude of online recruiting opportunities. Gear these powerful online tools...

In-Depth Report

The influence of online social networking is presently pervading businesses in North America. While these powerful networking tools have many benefits to offer, ensure their authorized use is contained within the bounds of an employee's official...

There are several ways an organization can benefit from using both external (public) and internal (private) social networks. Small enterprises in particular can leverage social networks for business purposes, such as marketing and sales.