A Workshop Is Not…
- A “talk-shop”, lecture, or monologue.
- A session where Info-Tech does all the work. We work with our members.
- An engagement of more than 4 days.
A Workshop Is…
- A set of facilitated activity-based exercises aimed at helping our members and their teams make key business decisions.
- Collaborative discussion meant to drive consensus and decision making between Business leaders around digital directions.
- Pre-packaged in scope to be delivered within 1-week and built off Info-Tech’s best practice research.
Book Your Workshop
Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Book NowModule 1: Align Team and Document Strategy
The Purpose
- Review your portfolio, select the target product area, and outline team roles and responsibilities.
- Conduct a self-assessment of your product, sales, and marketing capabilities.
Key Benefits Achieved
A self-assessment of your product roadmap strategy using an interview guide presentation and workbook
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Identify team members, roles, and responsibilities. |
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| 1.2 | Establish timelines and project workflow. |
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| 1.3 | Modify and document your self-assessment questions and answers according to your company’s strategy. |
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| 1.4 | Discuss your self-assessment questions and answers in a group interview to summarize and modify your evaluation criteria. |
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Module 2: Validate Initial Insights and Market View
The Purpose
- Identify product roadmap requirements needed to remedy missing capabilities.
- Build out evaluation criteria to prioritize products for evaluation.
Key Benefits Achieved
- Documented internal and external product, partner, and sales requirements
- Your company’s criteria for investing in a new product line or shutting down a product or service at its end-of-life (EOL)
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Identify potential product types by market segment, region, and industry based on your self-assessment and objectives. |
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| 2.2 | Research industry analysts ‘ perspectives on the potential opportunities, competitors, buyer expectations, and market trends. |
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| 2.3 | Establish product criteria and scoring attributes. |
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Module 3: Schedule and Hold Interviews
The Purpose
- Identify target products and competitors.
- Evaluate at least three competing companies.
Key Benefits Achieved
- A guided workbook evaluation of several competitors or potential products and why they are critical to your company.
- A prioritized list and profile details of high-priority, high-potential, good-fit candidates.
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Understand the market and potential target product types. |
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| 3.2 | Create product roadmap criteria based on the competitive market research. |
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Module 4: Summarize Findings and Provide Actionable Guidance to Management
The Purpose
- Present final decision(s).
- Build, buy (contract), or shut the product down.
Key Benefits Achieved
- Proposal information based on the key elements of a product’s success or shut down
| Activities: | Outputs: | |
|---|---|---|
| 4.1 | Review all draft findings and rank them against the scoring criteria. |
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| 4.2 | Product Strategy Refinement |
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| 4.3 | Executive Review for Approval |
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| 4.4 | Approach the selected partnership with a proposal. |
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