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Salesforce CDP Logo Award Winner Product Badge
Salesforce CDP Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce CDP

8.6 /10
Category
Salesforce CDP
8.6 /10

What is Salesforce CDP?

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

Company Details


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Awards & Recognition

Salesforce CDP won the following awards in the Customer Data Platform category

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Salesforce CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce CDP.

89 Likeliness to Recommend

97 Plan to Renew

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce CDP?

0% Negative
7% Neutral
93% Positive

Pros

  • Efficient Service
  • Respectful
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 86

Data Security

89

Real Time Capabilities

89

Dashboards, Analytics and Reporting

88

CRM Integration

86

Data Aggregation

86

Omnichannel Integration

85

Data Enrichment

85

Behavioral Triggers

81

Vendor Capability Ratings

Average 85

Breadth of Features

88

Ease of Data Integration

87

Product Strategy and Rate of Improvement

86

Ease of Customization

86

Quality of Features

86

Availability and Quality of Training

84

Usability and Intuitiveness

84

Ease of IT Administration

84

Business Value Created

84

Ease of Implementation

83

Vendor Support

79

Salesforce CDP Reviews

Nasseer Q.

  • Role: Consultant
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Superb Salesforce

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

Its integration capabilites differentiates it with other products. It seemslessly integrated customer data from various sources,

What is your favorite aspect of this product?

Its allround capability and ability to adapt to different business models.

What do you dislike most about this product?

I am pretty much satisfied with sales force however if you are new to sales force it might take some time to get used to it because of its feature rich capabilities

What recommendations would you give to someone considering this product?

One of the best products out there in market, go for it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Vaibhaw K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2023

Fantastic product!

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

Salesforce CDP (Customer Data Platform) distinguishes itself from other similar products through its seamless integration with the broader Salesforce ecosystem. This integration allows businesses to leverage a comprehensive view of their customers' data and interactions across various touchpoints, including marketing, sales, and service. Salesforce CDP excels in providing a unified customer profile and allows for real-time data synchronization, enabling businesses to deliver highly personalized customer experiences. Additionally, its robust AI and analytics capabilities empower businesses to gain deep insights and make data-driven decisions,

What is your favorite aspect of this product?

My favorite aspect of Salesforce CDP is its robust integration with the broader Salesforce ecosystem. This integration allows for a seamless flow of customer data and interactions across various departments and channels, fostering a holistic and consistent approach to customer engagement.

What do you dislike most about this product?

One limitation I've found with Salesforce CDP is that its pricing can be quite high, which may make it less accessible for smaller businesses with limited budgets.

What recommendations would you give to someone considering this product?

For those considering Salesforce CDP, I would recommend a thorough assessment of your organization's customer data management needs and budget. Ensure that your business can maximize the platform's potential by leveraging its integration with other Salesforce tools and resources. Consider seeking advice from Salesforce experts or consultants to tailor the platform to your specific requirements, as it can be highly customizable. Also, make use of the available training and resources to ensure your team is well-prepared to make the most of this powerful tool. Finally, carefully evaluate the pricing structure to align it with your budget and exp

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service

Marwa A.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2023

reliable CRM tool that saves time and efforts

Likeliness to Recommend

8 /10

What differentiates Salesforce CDP from other similar products?

it helps to manage customers data and makes it easy to reach

What is your favorite aspect of this product?

user friendly tool

What do you dislike most about this product?

I dislike nothing about it, it's great

What recommendations would you give to someone considering this product?

Keep improving!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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