What is HubSpot Marketing Hub?
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
98 Plan to Renew
1
Since last award
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Effective Service
- Performance Enhancing
- Transparent
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Advanced Campaign Management
Marketing Asset Management
Marketing Workflow Management
Marketing Analytics
Marketing Operations Management
Social Media Marketing Management
Multi Channel Integration
Community Marketing Management
Mobile Marketing Management
Advanced Data Segmentation
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Breadth of Features
Quality of Features
Availability and Quality of Training
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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Email Marketing
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A/B Testing
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HubSpot Marketing Hub Reviews
Bùi H.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2023
All a Marker need!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is part of the HubSpot CRM platform, which means it integrates seamlessly with other HubSpot solutions, such as Sales Hub, Service Hub, and CMS Hub. This allows users to have a unified view of their customers and their entire marketing funnel from awareness to advocacy
What is your favorite aspect of this product?
My favorite aspect of this product is the landing page builder, which allows users to create and edit landing pages using a drag-and-drop interface. Users can also choose from a variety of templates and themes, or create their own from scratch. The landing page builder also integrates with the CRM, email marketing, and analytics tools, which makes it easy to track and optimize the performance of the landing pages
What do you dislike most about this product?
The thing I dislike most about this product is the confusing and expensive pricing tiers, which can be very costly if users have a large number of contacts or need advanced features
What recommendations would you give to someone considering this product?
Compare the different plans and features to see which one offers the best value for your business. Take advantage of the 14-day free trial to test the features and see if they suit your needs.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Kaitlin N.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Flexible, Intuitive, and Perfect for Marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
With HubSpot, all my marketing information and channels are in one product. I’m no longer hopping from platform to platform to do email marketing, social media marketing, and website management. Hubspot has been the most efficient and informative marketing platform I’ve ever used.
What is your favorite aspect of this product?
I love the CMS capabilities in HubSpot. We were able to build and manage our website and blog inside of HubSpot and it was very user friendly and gives insight into SEO capabilities for our content.
What do you dislike most about this product?
I don’t like the campaign functionality. The issue of not being able to archive pst campaigns makes it very difficult to see what current campaigns are running and the assets tied to them.
What recommendations would you give to someone considering this product?
Make sure you have at least one person who will be dedicated to keeping HubSpot up to date and that there are eager to dive into the product. Hubspot is incredibly vast and requires someone tenacious to dive into everything it has to offer.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Dawn Christine J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2023
Reduced overall spend
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Really comprehensive tool with exceptional customer success follow up
What is your favorite aspect of this product?
I love the content management capabilities. The fact that I could keep a share link the same but update the content on the back end and have it farm out everywhere was lifechanging.
What do you dislike most about this product?
It's silly, but I hate that there's some strange programming issue between HubSpot and Outlook so that buttons and images with rounded corners in HubSpot show up fully sharp-edged in Outlook.
What recommendations would you give to someone considering this product?
Make sure all your marketing folks get good training on this from the get-go. I was (and am) quite successful on the product but would have been more so if I'd been included in some of the more initial training, especially as the one responsible for all the content management and social media.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity