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What is HubSpot Marketing Hub?

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Transparent
  • Helps Innovate

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

88

Marketing Analytics

86

Marketing Operations Management

86

Social Media Marketing Management

86

Multi Channel Integration

85

Community Marketing Management

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

88

Breadth of Features

88

Quality of Features

86

Availability and Quality of Training

86

Ease of Data Integration

85

Ease of Customization

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Vendor Support

82

HubSpot Marketing Hub Reviews

Abhijit P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

An All-in-one Marketing Suite for Small Businesses

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot comes with an Integrated CRM and CMS and provides Powerful marketing and sales automation. The system is highly scalable. It is a truly all-in-one solution

What is your favorite aspect of this product?

It is a truly all-in-one solution - It has helped me streamline a lot of repetitive tasks - Helped me Lead Scoring and run Nurture campaigns - Email Automation is easy to use - Pipeline management becomes super easy - in-built integrations are super helpful

What do you dislike most about this product?

- HubSpot gets expensive quickly- If you do not clear your contact databases regularly - Not very effective when you don’t use it as an all-in-one tool

What recommendations would you give to someone considering this product?

- Once you move completely inside Hubspot ecosystem, you will start deriving the maximum value - Especially the Marketing Hub and the Sales Hub should be used together

Pros

  • Continually Improving Product
  • Trustworthy
  • Efficient Service
  • Effective Service

Daniel C.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

Hubspot is my favorite complete CRM platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Advanced tools for lead capture, contact management, and analytics.

What is your favorite aspect of this product?

Marketing and email automation

What do you dislike most about this product?

The price is very high

What recommendations would you give to someone considering this product?

Not sure.

Alyson B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Transforming Marketing Strategies with All-in-One

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub seamlessly integrates with HubSpot CRM, offering a unified platform for marketing and sales teams. This integration fosters collaboration, ensuring that marketing efforts align with sales objectives and enhancing overall customer relationship management.

What is your favorite aspect of this product?

HubSpot Marketing Hub excels as an all-in-one marketing platform, offering a suite of tools for email marketing, social media management, content creation, analytics, and more. This integrated approach streamlines marketing activities, fostering efficiency and coherence in campaigns.

What do you dislike most about this product?

While HubSpot Marketing Hub offers various pricing plans, access to advanced features often comes with a higher cost. This pricing structure may be a disadvantage for smaller businesses with limited budgets that seek access to more advanced marketing functionalities.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub proves to be a comprehensive marketing powerhouse, providing a wide array of tools and features to support various aspects of marketing. Its seamless integration with CRM, marketing automation capabilities, and user-friendly interface make it a top choice for businesses aiming for a holistic marketing solution.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity
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