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What is HubSpot Marketing Hub?

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Transparent
  • Helps Innovate

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

88

Marketing Analytics

86

Marketing Operations Management

86

Social Media Marketing Management

86

Multi Channel Integration

85

Community Marketing Management

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

88

Breadth of Features

88

Quality of Features

86

Availability and Quality of Training

86

Ease of Data Integration

85

Ease of Customization

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Vendor Support

82

HubSpot Marketing Hub Reviews

Sunil D.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

Comprehensive but less intuitive

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Developer friendly well structured data modeling Easily integrates with other tool Detailed api at no extra cost In-depth Multichannel Support

What is your favorite aspect of this product?

Inbuilt Powerful dashboard builders Ability to add custom fields and custom validation. Filtered view, custom screens and fined grained access control

What do you dislike most about this product?

Sometime slow to switch screens. Not very intuitive to use a lot of technicalities in configuration. e.g no dedicated marketing contact management etc.

What recommendations would you give to someone considering this product?

Great if you have a set marketing function, not a great value proposition for first-time users or very small/tiny marketing team.

Pros

  • Helps Innovate
  • Reliable
  • Generous Negotitation
  • Continually Improving Product

Tahir A.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

"Fantastic product!"

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot: Beyond marketing automation, it's your all-in-one productivity tool. From running digital marketing to connecting with sales and hosting your website, it's the ultimate growth stack

What is your favorite aspect of this product?

Hubspot platform is cohesive, customisable, and connected, offering ease of adoption at a lower cost than cobbled-together alternatives. Experience the difference

What do you dislike most about this product?

I hate Multiple pop-ups, Autoplaying videos, Long-form fields Hamburger menus, Carousels and sliders Buttons and links that don't look like buttons or links

What recommendations would you give to someone considering this product?

if they decreases the cast of hub spot and remove some fields like multiple pop-ups autoplaying videos

Pros

  • Helps Innovate
  • Reliable
  • Inspires Innovation
  • Caring

Regan C.

  • Role: Operations
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Simple UI and easy to integrate

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

It has a much simpler integration and learning curve, some competitors are too overly complex.

What is your favorite aspect of this product?

It's learning curve, it's very quick to understand the features on this product.

What do you dislike most about this product?

I would say nothing at this time, so far it's very helpful.

What recommendations would you give to someone considering this product?

I would advise they go with this over something similar like oracle, salesforce is also good as well.

Pros

  • Caring
  • Saves Time
  • Client Friendly Policies
  • Helps Innovate
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