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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details


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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

1
Since last award

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Reliable
  • Helps Innovate

Feature Ratings

Average 85

Audience Segmentation

87

Audience Demographics

86

Device and Browser Analytics

86

Paid Search Integration

86

Conversion Analysis

86

Search Engine Optimization

85

Data Visualization

85

Customer Value Analysis

85

Social Media Analytics

83

Customer Journey Modelling

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

88

Quality of Features

86

Ease of Implementation

85

Breadth of Features

85

Ease of Data Integration

85

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Ease of Customization

82

Availability and Quality of Training

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Nayanaba G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2024

Quick integration to collect data

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Free to use. Authenticity of collected data. Very helpful learning guides and user guides. Demo property to test data. Custom functionality to work on data.

What is your favorite aspect of this product?

eCommerce and user data collection with exploring the custom funnel exploration is the best part of the GA4 that most helpful source of tiny to large business.

What do you dislike most about this product?

The cons of the GA4 is the data collection method with variation of the method that makes variation to integrate each method to analyze the data.

What recommendations would you give to someone considering this product?

GA4 is the most helpful platform to integrate with site and start exploring what user finding on the site to enhance the website.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Paras S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2024

Very intuitive Interface

Likeliness to Recommend

10 /10

What is your favorite aspect of this product?

My favorite aspect of this product is that I like its ability to provide granular insights due to advanced segments and user behavior tracking. Customizable dashboards are very handy and real time data goes a long way in helping measure KPIs and adjust strategies as needed. Also the integration with Google Ads and ecommerce is definitely a plus for marketing optimization and ROI measurement.

What do you dislike most about this product?

One of the biggest disadvantage of Google Analytics is that its not the most user friendly tool, especially for someone entirely new to data analytics. Just learning the way around all of the features GA offers can be bit daunting and some of the more advanced capabilities' are little more technically advanced and complex than the average bear might need. There are also some limitations using GA free such as data sampling on larger data sets which will skew results.

What recommendations would you give to someone considering this product?

For an organization to implement Google Analytics, I think the free version is good starting point for understanding the core features first and then gradually exploring deeper tools as the need calls for it. The high documentation, tutorials and community forums are invaluable resources in easing the learning process. If the business require an in depth data sets, we may prefer Google Analytics 360 since it offers advanced capabilities to help in more accurate data findings.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Trustworthy
  • Unique Features

Suman R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2024

Excellent Tool to Analyze Website Performance

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics provides deep statistic data, through which we can make customize reports as per specific requirements.

What is your favorite aspect of this product?

Live Report

What do you dislike most about this product?

Everything is good

What recommendations would you give to someone considering this product?

Everyone should use Google analytics for analyzing website performance.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Google Analytics Comparisons

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