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Google Analytics
9.0 /10

What is Google Analytics?

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

90 Likeliness to Recommend

98 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Helps Innovate
  • Reliable
  • Enables Productivity

Feature Ratings

Average 86

Device and Browser Analytics

88

Audience Segmentation

87

Audience Demographics

87

Paid Search Integration

87

Conversion Analysis

87

Search Engine Optimization

86

Data Visualization

86

Customer Value Analysis

85

Customer Journey Modelling

84

Social Media Analytics

84

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

88

Quality of Features

86

Breadth of Features

86

Ease of Implementation

86

Ease of Data Integration

85

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Ease of Customization

82

Usability and Intuitiveness

82

Availability and Quality of Training

81

Vendor Support

77

Google Analytics Reviews

Jessica M.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2020

A Software for Powerful Digital Analytics

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics is different from many digital analytical tools because, the user can easily secure the product even without any a single coin. Again, Google Analytics is integrated or connected with many other Google products, making if more wff. There is all the information one requires to execute or run the software. The developer has a friendly tone, making all of us love it.

What is your favorite aspect of this product?

The unique thing with Google Analytics is its accuracy and accessibility. Like the analytical reports we obtain from Google Analytics has no errors. Again, Google Analytics works closely with many applications, making us have a robust analysis of the website traffic. The design of the application is extremely friendly.

What do you dislike most about this product?

Eventually, every software finds itself with some challenges, and Google Analytics is not different. For the new users, working with this application can be quite hard, but when orientation or training is conducted, things settle back.

What recommendations would you give to someone considering this product?

Digital analysis is the current way of learning more about your customers. With the many applications in the market, get one that you trust, and will assure you solid and correct results. Google Analytics is a is this application, doing well.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Myra W.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2020

Success Installation and Accurate Results

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

A product that is issued for free by the developer and also functions so well is what Google Analytics do. Again, Google Analytics has a design that is intuitive and works easily with other software to issue comprehensive and appropriate content and results. The training of how to run Google Analytics is offered by the vendor.

What is your favorite aspect of this product?

Google Analytics is know for comprehensive and reliable information and inference regarding the digital analysis in a company Furthermore, Google Analytics increases the awareness that companies have towards their customers. And lastly, Google Analytics comes for free.

What do you dislike most about this product?

Google Analytics is making companies know how customers perceive them, which is a major thing, and we appreciate that. Nonetheless, the developer should also keep the users so up-to-date and hence, have good information on how it works.

What recommendations would you give to someone considering this product?

Digital analysis is a major thing that issues companies information when they want to make decisions about their clients. Also, any company has the freedom of taking the advantage of the application.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

Rachel S.

  • Role: Operations
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2020

Excellent product, but requires some education.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics ties into all things Google. Google rules the world of SEO so using one of Google's products is only going to help improve SEO for your clients.

What is your favorite aspect of this product?

The ability to go from one client's account to the next with ease.

What do you dislike most about this product?

You need to take some classes, watch training videos, or go through the extensive certification program to really understand how to find what you need.

What recommendations would you give to someone considering this product?

Using Google Analytics is a no-brainer for businesses or agencies. While it will require some training/education; the benefits well offset the cons.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Google Analytics Comparisons

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