What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
1
Since last award
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Enables Productivity
- Reliable
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Audience Demographics
Device and Browser Analytics
Paid Search Integration
Conversion Analysis
Search Engine Optimization
Data Visualization
Customer Value Analysis
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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Google Analytics Reviews
Dennis N.
- Role: Information Technology
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Feb 2025
"Great for data-driven decisions, not beginners
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out due to its deep integration with Google’s ecosystem (Ads, Search Console, etc.), powerful AI-driven insights, free access for most users, and robust data visualization and reporting tools.
What is your favorite aspect of this product?
One of the best aspects of Google Analytics is its ability to provide real-time insights and detailed user behavior tracking, helping businesses make data-driven decisions efficiently.
What do you dislike most about this product?
The steep learning curve and complexity of Google Analytics can be overwhelming, especially for beginners. Additionally, recent changes in GA4 have removed some familiar features from Universal Analytics, making the transition challenging for many users.
What recommendations would you give to someone considering this product?
1. Learn the Basics – Start with Google’s free training courses to understand key metrics and reports. 2. Set Clear Goals – Define what you want to track (e.g., traffic, conversions, user behavior) to make the most of the data. 3. Integrate with Other Tools – Connect Google Analytics with Google Ads, Search Console, and other platforms for deeper insights. 4. Customize Reports – Use custom dashboards and reports to focus on the most relevant data for your needs. 5. Stay Updated – GA4 is evolving, so keep up with new features and best practices to maximize its potential.
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Saves Time
Rajiv K.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2025
Get Analytics -Easy to use tool for Best analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Easy to use and implement ads and get the forecast of it and results of it as well
What is your favorite aspect of this product?
best part is to get the result easily and mostly the accurate result graph as well
What do you dislike most about this product?
nothing everything is fine and easy to setup as well
What recommendations would you give to someone considering this product?
best product please purchase if you are looking for analytical tool for ads and leads
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
Adnan C.
- Role: Finance
- Industry: Consulting
- Involvement: End User of Application
Submitted Jan 2025
Google analytics for traffic analyse
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics create deep insights on how user interact and analyze all user data like their age , location .
What is your favorite aspect of this product?
Google analytics keep record of all the traffic information on the site and peak engagement time with feature of ecommerce tracking.
What do you dislike most about this product?
I would say that it require some prior learning to use google analytics, rest it is best in my opinion.
What recommendations would you give to someone considering this product?
I would recommend this to everyone out there who want to use for best analytics of their customer engagement record and traffic analysis on website with best privacy tracking.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Effective Service
