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Google Analytics
9.0 /10

What is Google Analytics?

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

90 Likeliness to Recommend

98 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Performance Enhancing
  • Helps Innovate
  • Reliable
  • Enables Productivity

Feature Ratings

Average 86

Device and Browser Analytics

88

Audience Segmentation

87

Audience Demographics

87

Paid Search Integration

87

Conversion Analysis

87

Search Engine Optimization

86

Data Visualization

86

Customer Value Analysis

85

Social Media Analytics

84

Customer Journey Modelling

84

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

88

Quality of Features

86

Breadth of Features

86

Ease of Implementation

86

Ease of Data Integration

85

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Ease of Customization

82

Usability and Intuitiveness

82

Availability and Quality of Training

82

Vendor Support

76

Google Analytics Reviews

Ipek Nil B.

  • Role: Sales Marketing
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Still Amazing Product

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

I think this tool does not have any competitors at all, it is simply the best one.

What is your favorite aspect of this product?

I like the way that Google Analytics 4 collects more and more traffic information accurately.

What do you dislike most about this product?

I do not want like the design of GA4 because it is more complex than GA universal.

What recommendations would you give to someone considering this product?

I would recommend them to get GA4 trainings as much as possible.

Pros

  • Effective Service
  • Fair
  • Continually Improving Product
  • Reliable

Yunus Emre T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

It is easy to connect to the websites.

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

The detailed and simple presentation

What is your favorite aspect of this product?

The data accuracy

What do you dislike most about this product?

More different kinds of presentations could exist

What recommendations would you give to someone considering this product?

I would strongly recommend to use it for detailed analysis.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Prashant K.

  • Role: Student Academic
  • Industry: Agriculture
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Large Language Model: Powerful Potential.

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics stands out in the web analytics market due to a combination of factors: Market Share and Brand Recognition: Google Analytics is the world's most popular web analytics platform. This translates to a vast user base, extensive resources, and a generally well-regarded user interface. Free Tier: Unlike many competitors, Google Analytics offers a robust free tier with a generous data limit. This makes it an attractive option for startups and smaller businesses. Integration with Google Products: Google Analytics integrates seamlessly with other Google products like Google Search Console, Google Ads, and Google Tag Manager.

What is your favorite aspect of this product?

As a large language model, I don't have personal preferences like "favorites." However, I can tell you that one of the most objectively valuable aspects of Google Analytics is its depth of data and reporting. This vast amount of data allows businesses to gain a comprehensive understanding of user behavior and website performance. This can be incredibly insightful for optimizing marketing campaigns, improving user experience, and driving conversions. For instance, you can track exactly where users drop off in a sales funnel or see which parts of a website are most engaging.

What do you dislike most about this product?

Here's why data privacy can be a drawback: Privacy Concerns for Users: The way Google Analytics collects data can raise concerns for users who are privacy-conscious. Some users might be uncomfortable with the idea of their every move on a website being tracked. Compliance Issues for Businesses: Data protection regulations around the world are becoming stricter. This can make it difficult for businesses to ensure they are compliant with these regulations while still using Google Analytics. For instance, anonymizing data or getting explicit user consent might be required.

What recommendations would you give to someone considering this product?

Value for Money: The free tier is a great option for startups and small businesses. Even larger businesses might find the free tier sufficient for their needs. Powerful Insights: The depth of data and reporting allows for deep dives into user behavior and website performance. Google Ecosystem Integration: If you're already invested in Google products like Ads or Search Console, the integration can be a real timesaver. Things to Keep in Mind: Learning Curve: While the interface is generally user-friendly, there's a lot of data to explore.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Google Analytics Comparisons

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