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Canto

Canto Platform

Composite Score

8.6 /10

CX Score

8.8 /10

105 Reviews Write a Review

What is Canto Platform?

One platform, endless possibilities. Discover the single source of truth for your organization’s entire content lifecycle.

Company Details

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Awards & Recognition

Canto Platform won the following awards in the Digital Asset Management category

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2025 Emotional Footprint Champion

Latest Award, 2025

Conflict Resolution

Latest Award, 2025

2 Top Rated Capabilities

2 Top Rated Features

2021

Canto Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Canto Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

95 Plan to Renew

1
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Canto Platform?

2% Negative

7% Neutral

91% Positive

Pros

Reliable
Trustworthy
Respectful
Acts with Integrity

Feature Ratings

Average 82

Digital Asset Sharing

Digital Asset Findability

Manage / Administration of Metadata

Permissions and Access Right Management

Workflow and Approval Management

Cloud Offering

Automation of Metadata Creation

Version Management

Intelligent Indexing

Content Capture

Integration

Vendor Capability Ratings

Average 80

Vendor Support

Usability and Intuitiveness

Business Value Created

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Breadth of Features

Ease of IT Administration

Ease of Customization

Quality of Features

Canto Platform Reviews

Tom M.

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Great tool for our marketing team

Likeliness to Recommend

8 /10

What differentiates Canto Platform from other similar products?

The ease of use for the end user who is able to sort assets. The search and meta tags features are robust. The ability to download assets in different formats is helpful. Images can be resized easily within the program.

What is your favorite aspect of this product?

I like the flexibility of changing the resolution and size of images.

What do you dislike most about this product?

The search function is a little wonky when typing in a search term, it sometimes gets changed if my mouse cursor accidentally floats over to the list of suggested terms.

What recommendations would you give to someone considering this product?

I recommend it.

Pros

Continually Improving Product
Reliable
Enables Productivity
Effective Service

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Mar 2022

Dated interface, bad customer support, and weak fe

Likeliness to Recommend

2 /10

Pros

Friendly Negotiation
Efficient Service
Security Protects

Cons

Less Effective Service
Inhibits Innovation
Less Respectful

McKenna S.

Role: Sales Marketing
Industry: Communications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Great product for marketing agencies!

Likeliness to Recommend

10 /10

What differentiates Canto Platform from other similar products?

Capabilities were endless - as a small agency, getting as much "bang for our buck" is very important.

What is your favorite aspect of this product?

The organization tools - there are so many ways to ensure every asset is easy to find no matter who is looking for it! Major game changer!

What do you dislike most about this product?

It's a little difficult to wrap your mind around it at first to figure out how to build it out, but once you get the hang of that it's smooth sailing.

What recommendations would you give to someone considering this product?

Take the time in the beginning with your onboarding Canto rep to ask questions and really learn the product. It's so robust there's no way you could learn all of it on your own and it's well worth it to learn it all!

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Latest Research

Canto Platform

What is Canto Platform?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Canto Platform Ratings

88 Likeliness to Recommend

95 Plan to Renew

1 Since last award

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Canto Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Digital Asset Sharing Ability to securely share the digital assets (or files)

Digital Asset Findability Capabilities of navigation and browsing

Manage / Administration of Metadata A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Permissions and Access Right Management Defining of user-access rights for content assets or folders at group and individual level to control the management of digital assets.

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Cloud Offering Cloud compatibility (software and infrastructure).

Automation of Metadata Creation Asset metadata can be created using rules.

Version Management Ability to create and view multiple versions of a content asset through iterative edits in accordance with pre-defined limitations.

Intelligent Indexing AI driven capability to label & classify automatically

Content Capture Channels through which content is uploaded or classified.

Integration Integration with E-Commerce and/or Other Platforms

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Canto Platform Reviews

Tom M.

Great tool for our marketing team

Likeliness to Recommend

Pros

Dated interface, bad customer support, and weak fe

Likeliness to Recommend

Pros

Cons

McKenna S.

Great product for marketing agencies!

Likeliness to Recommend

Pros

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Title

1
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Feature Ratings

Digital Asset Sharing

Digital Asset Findability

Manage / Administration of Metadata

Permissions and Access Right Management

Workflow and Approval Management

Cloud Offering

Automation of Metadata Creation

Version Management

Intelligent Indexing

Content Capture

Integration

Vendor Capability Ratings

Vendor Support

Usability and Intuitiveness

Business Value Created

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Breadth of Features

Ease of IT Administration

Ease of Customization

Quality of Features