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Adjust GmbH

Adjust

Composite Score

7.2 /10

CX Score

7.1 /10

22 Reviews Write a Review

What is Adjust?

Adjust is a global app marketing analytics platform committed to ensuring the highest privacy and performance standards. Adjust's solutions include measurement, fraud prevention, cybersecurity, and automation tools. It is a mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data.

Company Details

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Adjust Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adjust.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

76 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+74 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adjust?

5% Negative

8% Neutral

87% Positive

Pros

Performance Enhancing
Reliable
Enables Productivity
Unique Features

Cons

Vendor's Interest First
Under Delivered

Feature Ratings

Average 79

Analytics and Reporting

Data Analysis and Survey Function

Conversion Analysis

Data Warehousing

Data Integrity

Marketing Analytics

Data Management

Mobile Functionality

Device and Browser Analytics

API Framework

Audience Segmentation

Vendor Capability Ratings

Average 79

Quality of Features

Vendor Support

Business Value Created

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Breadth of Features

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Ease of IT Administration

Adjust Reviews

Ankit S.

Role: Sales Marketing
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Very good and effective MMP with fraud prevention

Likeliness to Recommend

9 /10

What differentiates Adjust from other similar products?

The fraud prevention suite and the ease of using Adjust is something that makes it a preferred partner

What is your favorite aspect of this product?

I like the SDK signature to avoid APK level frauds and the conversion tracking

What do you dislike most about this product?

Adjust doesn't have the event based retention, so every time I need to get the data of users who performed certain action and returned I need to rely on another tool

What recommendations would you give to someone considering this product?

Adjust is a complete solution there would be some misses obviously, but it's better to do the POC before buying it.

Pros

Reliable
Performance Enhancing
Caring
Respectful

Ankit S.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Adjust is impactful but pricey

Likeliness to Recommend

8 /10

What differentiates Adjust from other similar products?

Features like SDK signature to avoid fraud is something that stands out from competitors

What is your favorite aspect of this product?

It's easy to use once integrated, that's the best part I like about it. Else it's more or less similar to other competitors

What do you dislike most about this product?

The pricing is a bit high and also the issue resolution usually takes longer unless you know someone in the leadership

What recommendations would you give to someone considering this product?

You can consider Adjust if you are a mobile first organisation, also compare the pricing with competitors before choosing the final product

Pros

Reliable
Performance Enhancing
Enables Productivity
Efficient Service

Williams A.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2022

Effective Traffic Analysis

Likeliness to Recommend

9 /10

What differentiates Adjust from other similar products?

What I have seen with Adjust that I have not seen with any other product is the detection of traffics that comes from bots, not real human. Also it gives detail analytics.

What is your favorite aspect of this product?

My favorite thing is the ability to integrate with all the social media site and get analytics even from affiliate network sites.

What do you dislike most about this product?

I think the data file should be able to automate into google sheets so that inexperience team members can get the information on the go.

What recommendations would you give to someone considering this product?

I recommend this products for all app marketers for detail analytics to help them improve marketing efforts for profitability.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Latest Research

Adjust

What is Adjust?

Company Details

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Awards & Recognition

Adjust Ratings

90 Likeliness to Recommend

1 Since last award

100 Plan to Renew

76 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+74 Net Emotional Footprint

How much do users love Adjust?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Management Includes data sharing, data storage, records management, and data security.

Mobile Functionality Can be used on mobile devices​.

Device and Browser Analytics Capture and summarize device and browser information.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Adjust Reviews

Ankit S.

Very good and effective MMP with fraud prevention

Likeliness to Recommend

Pros

Ankit S.

Adjust is impactful but pricey

Likeliness to Recommend

Pros

Williams A.

Effective Traffic Analysis

Likeliness to Recommend

Pros

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