Trial lock

This Research is for Members Only

Not a member? Unlock a free sample of our research now!

Already a member?

Sign in now

Applications icon

Transition to Product Delivery

Stop delivering projects. Start delivering products.

Unlock a Free Sample

View Storyboard

Solution Set Storyboard Thumbnail


  • Scott Ambler, Senior Consulting Partner, Scott Ambler + Associates
  • Emilio Chemali, Director of Business Intelligence & Analytics, MRE Consulting
  • Ken Piddington, CIO and Executive Advisor, MRE Consulting
  • Paul Dowman, Founder, OK GROW!
  • Matt Rowley, Partner, Wipfli LLP
  • Trevor Farnum, Vice President of Technology, Data Recognition Corporation
  • Fernando Valera, CTO, Visure Solutions
  • John Heintz, CEO, Aptage
  • Mariano Gagliardi, Director of Application Development, Financial Institution

Your Challenge

  • Products are the lifeblood of an organization. They deliver the capabilities the business needs to operate and interact with internal and external customers.
  • Stakeholders expect teams to rapidly deliver updates, ensure products align to overarching business strategies, proactively address market trends, and maintain high user adoption and satisfaction. Many organizations have already begun the transition to product delivery to meet this expectation.

Our Advice

Critical Insight

  • Organizations have conflicting product definitions. Without a standard and clear product definition, teams are ill-equipped to justify product roadmaps and coordinate initiatives to deliver products at a regular and reliable cadence.
  • Products often span across multiple business units and customers. A lack of clear product ownership structure slows down decision making and misaligns product initiatives with corporate objectives.
  • Working software is not valuable without the knowledge and support to maintain it. Product definitions are built upon its technical components, services supporting them, and the processes used to develop and maintain them.
  • Distributed product ownership leads to products lacking value, direction, and stability. Low level decisions can have system-wide ramifications and business disruptions if product roadmaps and hierarchies are not understood, communicated, managed, and coordinated.

Impact and Result

  • Standardize your definition of a product. Come to an organizational agreement of what constitutes and is classified as a product and a product family. Accommodate both business and IT perspectives in your definition.
  • Clarify the role of product owners and managers. Indicate where and how product owners and managers are involved in product delivery and what authority product owners and managers have to dictate the evolution and growth of your products.
  • Structure your teams, capabilities, processes, and technologies to better support product delivery. Complete a gap analysis to uncover the effort to migrate existing capabilities to product delivery. Define an achievable and tactical transition roadmap.

Research & Tools

Start here – read the Executive Brief

Read this Executive Brief to understand the common challenges found in product delivery, their root causes, and the Info-Tech methodology to overcome these hurdles.

1. Define your product families and objectives

Standardize your product definition and product families according to your organizational priorities and alignment to core business capabilities.

2. Define your product roles

Build a solid understanding of the roles involved in the delivery and management of your products and their supporting capabilities.

3. Build your transition roadmap

Consolidate your analysis of your product families and roles in order to identify and prioritize initiatives in key areas of your organization.

Guided Implementations

This guided implementation is a six call advisory process.

Guided Implementation #1 - Define your product families and objectives

Call #1 - Discuss your product definition and how your products deliver business value. Review your case for the adoption of product delivery practices.
Call #2 - Review the structure and hierarchy of your product families and the business and IT objectives your products must satisfy.

Guided Implementation #2 - Define your product roles

Call #1 - Review your target state product management and delivery capabilities and your ability to implement them.
Call #2 - Discuss the responsibilities and accountabilities of your product owner, product manager, and product management team roles.
Call #3 - Discuss the structure of your product delivery teams.

Guided Implementation #3 - Build your transition roadmap

Call #1 - Review your tactical plan to achieve your target state and the mitigations of your risks.

Onsite Workshop

Discuss This Workshop

Book Your Workshop

Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Module 1: Define Your Product Families and Objectives

The Purpose

  • Define product families and hierarchies in your context
  • Rationalize the value of transitioning to product delivery
  • Discuss the business and technical product requirements

Key Benefits Achieved

  • Recognize the value your products bring to your organization and how decisions impact business priorities




Build the case for your strategy.

  • Product definition and case to transition to product delivery

Define your product families.

  • Product families and their value to your organization

List the objectives of your products.

  • Business and technical objectives that define product success

Module 2: Define Your Product Roles

The Purpose

  • Discuss the roles involved in product decision making and roadmapping
  • Understand the structure and dynamics of your product management and delivery team
  • Review your delivery team’s current capacity

Key Benefits Achieved

  • Increase visibility and transparency by defining ownership and accountability of your product roadmap




Strengthen your product capabilities.

  • Product management and delivery capability maps

Define your product roles and teams.

  • Product owner and manager responsibilities

Build your product delivery teams.

  • Product delivery team structure

Module 3: Build Your Transition Roadmap

The Purpose

  • Create an achievable roadmap that is aligned to organizational and product priorities and accommodates existing constraints

Key Benefits Achieved

  • Mature your product delivery practices in the areas where the most benefits can be seen




Build your transition roadmap.

  • Product delivery transition roadmap

Search Code: 85210
Published: February 15, 2018
Last Revised: April 24, 2018