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Industry Insights Designed to Help You Lead Digital Transformation

With Info-Tech's Industry Roundtables & Benchmarking, you will never again wonder "what are my peers doing?", "how do I compare?", or "what should I be doing?".

Industry Insights & Best Practices

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  • Industry-Specific Research
  • Reference Architectures
  • Industry Trends
  • Top Technologies

Monthly Peer Roundtables

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  • Monthly Executive Collaboration
  • Peer-to-Peer Knowledge Sharing
  • High-Impact Discussion Topics

Industry-Specific Advisory Services

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  • Digital Transformation
  • Linking Business & IT Value Maps
  • Advisory Assistance to Help You Build Your IT Strategy
  • Peer Benchmarking

Executive Roundtable Events

Marketing and Advertising Roundtable

Deep Insights Tailored to Your Industry

1

Deep insights step 1

Business-Aligned IT Strategy

Understand the capabilities and focus areas required to meet your industry’s needs and enable value creation.

2

Deep insights step 2

Top Industry
Trends

Identify resource, process, and environmental trends impacting your industry. Implement strategies to mitigate specific risks and take advantage of all relevant opportunities.

3

Deep insights step 3

Industry
Benchmarking

Reveal the true state of your IT services, processes, spend, and staffing levels to align your priorities and resources.

Benefit from peer data to get a reference point for how well you stack up.

4

Deep insights step 4

Core Industry Technologies & Software Selection

Arm yourself with everything you need to provide the right solutions to meet the needs of your business stakeholders.

1

Business-Aligned IT Strategy


Strategy Alignment
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Marketing & Advertising Business-Aligned IT Strategy

  • Learn about the ecosystem factors that are impacting the Marketing & Advertising industry and how your IT team is set from a PESTLE and SWOT perspective, with expert insights and takeaways to update your IT strategy.
Strategy Alignment
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Marketing & Advertising IT Strategy Initiatives Workbook

  • With input from our research and analysts and your peers, identify new or updated initiatives for your IT strategy and document them in the IT Strategy Initiatives Workbook.
Strategy Alignment
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Marketing & Advertising Industry Impacts on IT Strategy: Senior Management Presentation Template

  • Use the Marketing & Advertising Industry Impacts on IT Strategy: Senior Management Presentation Template to share the key findings of the business-aligned analysis with your organization's leadership team.

2

Top Industry Trends


Top Trends
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Marketing & Advertising Reshaping the Marketing Mix Spend Trend Report

  • One major challenge for many Marketing & Advertising agencies is to manage digital assets effectively and with speed of execution. This enables them to have all the ingredients to quickly put together a specific offering or marketing campaign for their clients and will be a key competitive differentiator going forward.
  • Learn about how reshaping the marketing mix spend affects both your organization and IT specifically, including challenges and opportunities, with expert assistance.
Top Trends
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Marketing & Advertising Personalizing the Experience Trend Report

  • Agencies that have gone through a digital transformation are moving to the next phase of digital maturity by providing expertise and customer experience (CX) solutions to their clients.
  • Producing effective digital experiences that resonate with today’s audiences is more complicated than ever before and involves various touchpoints along the customer lifecycle.
  • Learn about how personalizing the experience affects both your organization and IT specifically, including challenges and opportunities, with expert assistance.
Top Trends
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Marketing & Advertising Age of Digital Innovation Trend Report

  • Leveraging market intelligence data is more important now than ever. Data collaboration is a fundamental IT requirement and can be built upon with marketing automation tools.
  • Learn about how the Age of Digital Innovation affects both your organization and IT specifically, including challenges and opportunities, with expert assistance.

3

Industry Benchmarking


Peer Benchmarking
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Marketing & Advertising IT Stakeholder Satisfaction Benchmarking Report

  • IT leadership needs to understand where their clients are unsatisfied with the quality of service they’re receiving from IT
  • Understand important focus areas to address and gain insights into how your team compares with other Marketing & Advertising IT organizations.
Peer Benchmarking
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Marketing & Advertising IT Staffing Benchmarking Report

  • Many IT departments are already running lean, struggling to keep pace with never-ending demands from the business.
  • By taking the IT Staffing Diagnostic and participating in our unique IT spending benchmarking program, you will gain critical information to understand how to position your IT team to be more effective.

4

Core Industry Technologies & Software Selection


Core Industry Technologies
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Marketing & Advertising Digital Experience Platform Technology Report

  • Organizations are looking at digital experience platforms (DXPs) that deliver omni-channel content to end users at any time and wherever they are. But these organizations lack the fundamental components to support their integration into this collaborative and cohesive technology.
  • Learn about what DXPs are, the state of the market, key features and functions, and leading vendors in the space in order to understand how it can transform your IT strategy and ability to deliver.
Core Industry Technologies
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Marketing & Advertising Digital Asset Management Technology Report

  • As the customer base of a Marketing & Advertising agency increases, so, too, does its number of marketing projects. With siloed internal marketing data, data in the cloud, and client data repositories, IT is faced with significant challenges in managing digital assets effectively and efficiently.
  • Learn about what digital asset management is, the state of the market, key features and functions, and leading vendors in the space in order to understand how it can transform your IT strategy and ability to deliver.
Core Industry Technologies
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Marketing & Advertising Customer Relationship Management Technology Report

  • Customer Relationship Management (CRM) systems compile customer data across different channels such as a company's website, phone, service desk, live chat, direct mail, sales information, marketing materials, and/or social media.
  • Learn about what CRM is, the state of the market, key features and functions, and leading vendors in the space in order to understand how it can transform your IT strategy and ability to deliver.

Latest Marketing & Advertising Notes

Short, tailored research notes aimed at providing you with timely insights, relevant to your industry. Hot off the press, these notes will be published regularly and pair great with your morning coffee.

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How MSPs Can Benefit From the Fight for Freedom and Democracy Within Data Analytics and AI

Date published

January 28, 2021

Author:
  • Ken Weston

MSPs and outsourced service desks will be disrupted by improvements in data science, business intelligence, data analytics, machine learning, and artificial intelligence. Prepare now by improving your CMDB and your data.

Google’s Enterprise Play: Chromebooks and the Future of Work

Date published

October 19, 2020

Author:
  • Jeremy Roberts

Google’s Chromebooks have long been relegated to the margins of the consumer device market, thought to be suitable only for light computing in education and similar environments. Google’s new Pixelbook, however, is changing the game. Chrome OS might just be the answer to some enterprise problems.

The vCIO Retainer Toolkit

Date published

August 20, 2020

Author:
  • Fred Chagnon

With this guide, vCIOs will understand how to package Info-Tech’s available research material in a way that will enable them to systematically improve their client’s technology challenges, thereby demonstrating their value at every available touchpoint.

Professional Services – The Essential Ten-Step Guide: Building and Communicating Your CIO Strategy for COVID-19

Date published

April 27, 2020

Author:
  • Sidney Hodgson

CIOs in Professional Services will play a critical role during the COVID-19 crisis. This is an opportunity to shine. Use this plan to help you build and communicate a clear strategy for the next 90 days, allowing you to demonstrate both leadership and technology capability.

Professional Services: Next Steps From the CIO COVID-19 Strategy Webinar

Date published

April 26, 2020

Author:
  • Sidney Hodgson

On April 23, 2020, Info-Tech led a CIO COVID-19 Strategy Webinar for Professional Services IT professionals and leaders. This webinar presented a process for documenting an IT course of action during this pandemic. Professional services companies will look to IT for a clear technology strategy to support recovery efforts and readiness for the new challenges of the post-pandemic period.

Visit our COVID-19 Resource Center and our Cost Management Center
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