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Industry Insights Designed to Help You Lead Digital Transformation

With Info-Tech's Industry Roundtables & Benchmarking, you will never again wonder "what are my peers doing?", "how do I compare?", or "what should I be doing?".

Industry Insights & Best Practices

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  • Industry-Specific Research
  • Reference Architectures
  • Industry Trends
  • Top Technologies

Monthly Peer Roundtables

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  • Monthly Executive Collaboration
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Industry-Specific Advisory Services

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  • Digital Transformation
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Deep Insights Tailored to Your Industry

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Deep insights step 1

Business-Aligned IT Strategy

Understand the capabilities and focus areas required to meet your industry’s needs and enable value creation.

2

Deep insights step 2

Top Industry
Trends

Identify resource, process, and environmental trends impacting your industry. Implement strategies to mitigate specific risks and take advantage of all relevant opportunities.

3

Deep insights step 3

Industry
Benchmarking

Reveal the true state of your IT services, processes, spend, and staffing levels to align your priorities and resources.

Benefit from peer data to get a reference point for how well you stack up.

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Deep insights step 4

Core Industry Technologies & Software Selection

Arm yourself with everything you need to provide the right solutions to meet the needs of your business stakeholders.

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Business-Aligned IT Strategy


Strategy Alignment
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Marketing & Advertising Business-Aligned IT Strategy

  • Learn about the ecosystem factors that are impacting the Marketing & Advertising industry and how your IT team is set from a PESTLE and SWOT perspective, with expert insights and takeaways to update your IT strategy.
Strategy Alignment
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Marketing & Advertising IT Strategy Initiatives Workbook

  • With input from our research and analysts and your peers, identify new or updated initiatives for your IT strategy and document them in the IT Strategy Initiatives Workbook.
Strategy Alignment
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Marketing & Advertising Industry Impacts on IT Strategy: Senior Management Presentation Template

  • Use the Marketing & Advertising Industry Impacts on IT Strategy: Senior Management Presentation Template to share the key findings of the business-aligned analysis with your organization's leadership team.

2

Top Industry Trends


Top Trends
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Marketing & Advertising Reshaping the Marketing Mix Spend Trend Report

  • One major challenge for many Marketing & Advertising agencies is to manage digital assets effectively and with speed of execution. This enables them to have all the ingredients to quickly put together a specific offering or marketing campaign for their clients and will be a key competitive differentiator going forward.
  • Learn about how reshaping the marketing mix spend affects both your organization and IT specifically, including challenges and opportunities, with expert assistance.
Top Trends
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Marketing & Advertising Personalizing the Experience Trend Report

  • Agencies that have gone through a digital transformation are moving to the next phase of digital maturity by providing expertise and customer experience (CX) solutions to their clients.
  • Producing effective digital experiences that resonate with today’s audiences is more complicated than ever before and involves various touchpoints along the customer lifecycle.
  • Learn about how personalizing the experience affects both your organization and IT specifically, including challenges and opportunities, with expert assistance.
Top Trends
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Marketing & Advertising Age of Digital Innovation Trend Report

  • Leveraging market intelligence data is more important now than ever. Data collaboration is a fundamental IT requirement and can be built upon with marketing automation tools.
  • Learn about how the Age of Digital Innovation affects both your organization and IT specifically, including challenges and opportunities, with expert assistance.

3

Industry Benchmarking


Peer Benchmarking
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Marketing & Advertising IT Stakeholder Satisfaction Benchmarking Report

  • IT leadership needs to understand where their clients are unsatisfied with the quality of service they’re receiving from IT
  • Understand important focus areas to address and gain insights into how your team compares with other Marketing & Advertising IT organizations.
Peer Benchmarking
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Marketing & Advertising IT Staffing Benchmarking Report

  • Many IT departments are already running lean, struggling to keep pace with never-ending demands from the business.
  • By taking the IT Staffing Diagnostic and participating in our unique IT spending benchmarking program, you will gain critical information to understand how to position your IT team to be more effective.

4

Core Industry Technologies & Software Selection


Core Industry Technologies
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Marketing & Advertising Digital Experience Platform Technology Report

  • Organizations are looking at digital experience platforms (DXPs) that deliver omni-channel content to end users at any time and wherever they are. But these organizations lack the fundamental components to support their integration into this collaborative and cohesive technology.
  • Learn about what DXPs are, the state of the market, key features and functions, and leading vendors in the space in order to understand how it can transform your IT strategy and ability to deliver.
Core Industry Technologies
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Marketing & Advertising Digital Asset Management Technology Report

  • As the customer base of a Marketing & Advertising agency increases, so, too, does its number of marketing projects. With siloed internal marketing data, data in the cloud, and client data repositories, IT is faced with significant challenges in managing digital assets effectively and efficiently.
  • Learn about what digital asset management is, the state of the market, key features and functions, and leading vendors in the space in order to understand how it can transform your IT strategy and ability to deliver.
Core Industry Technologies
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Marketing & Advertising Customer Relationship Management Technology Report

  • Customer Relationship Management (CRM) systems compile customer data across different channels such as a company's website, phone, service desk, live chat, direct mail, sales information, marketing materials, and/or social media.
  • Learn about what CRM is, the state of the market, key features and functions, and leading vendors in the space in order to understand how it can transform your IT strategy and ability to deliver.

Latest Marketing & Advertising Notes

Short, tailored research notes aimed at providing you with timely insights, relevant to your industry. Hot off the press, these notes will be published regularly and pair great with your morning coffee.

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Cultural Considerations in Overseas Professional Services Engagements

Date published

July 5, 2021

Author:
  • Sidney Hodgson

This note is intended as a guide to avoiding some of the pitfalls in professional engagements overseas. It discusses things to consider in developing engagement proposals and project plans for such engagements.

Discussion Summary: Info-Tech LIVE Las Vegas Professional Services Industry Roundtable

Date published

December 19, 2019

Author:
  • Sidney Hodgson

Industry 4.0 will have a significant impact on virtually every industry. The professional services industry is no different in this regard. Companies providing services in accounting, legal, engineering, or consulting need to assess the impact these technologies will have on their own staff, on their clients, and on the services they offer.

Some Thoughts on Benchmarks and Budget Challenges in Global Professional Services Organizations

Date published

July 17, 2019

Author:
  • John Kemp

Comparing budgets and costs in organizations is generally a straightforward business. Yet this comparison is challenging when seeking to provide benchmarks on professional services organizations large enough to have global scope. Learn some creative tactics for balancing costs across the partnership as head of global IT.

Establishing a Balanced Scorecard for IT Performance in the Professional Services Industry Is an Important Complement to IT Strategy

Date published

June 11, 2019

Author:
  • Sidney Hodgson

The IT balanced scorecard must go beyond the usual IT metrics. To be most effective, it must demonstrate the value IT provides and reflect corporate strategies and goals.

Seize the AI Opportunity in Professional Services

Date published

March 25, 2019

Author:
  • David Glazer

AI is poised to transform the professional services industry, not just from a change in the types of engagements, but also from an internal standpoint. From augmenting data-entry oriented work or helping scale certain advisory support tasks, there are many potential AI use cases for professional services.

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