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Marketing & Advertising
Industry Insights Designed to Help You Lead Digital Transformation
With Info-Tech's Industry Roundtables & Benchmarking, you will never again wonder "what are my peers doing?", "how do I compare?", or "what should I be doing?".
Industry Insights & Best Practices
- Industry-Specific Research
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- Top Technologies
Executive Peer Groups
- Executive Collaboration
- Peer-to-Peer Knowledge Sharing
- High-Impact Discussion Topics
Industry-Specific Advisory Services
- Digital Transformation
- Linking Business & IT Value Maps
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Industry Roundtable Events
Marketing and Advertising - Critical Projects
Deep Insights Tailored to Your Industry
1
Business-Aligned IT Strategy
Understand the capabilities and focus areas required to meet your industry’s needs and enable value creation.
2
Top Industry Trends
Identify resource, process, and environmental trends impacting your industry. Implement strategies to mitigate specific risks and take advantage of all relevant opportunities.
3
Industry Benchmarking
Reveal the true state of your IT services, processes, spend, and staffing levels to align your priorities and resources. Benefit from peer data to get a reference point for how well you stack up.
4
Core Industry Technologies & Software Selection
Arm yourself with everything you need to provide the right solutions to meet the needs of your business stakeholders.
1
Business-Aligned IT Strategy
Strategy Alignment
Marketing & Advertising Business-Aligned IT Strategy
- Learn about the ecosystem factors that are impacting the Marketing & Advertising industry and how your IT team is set from a PESTLE and SWOT perspective, with expert insights and takeaways to update your IT strategy.
Strategy Alignment
Marketing & Advertising IT Strategy Initiatives Workbook
- With input from our research and analysts and your peers, identify new or updated initiatives for your IT strategy and document them in the IT Strategy Initiatives Workbook.
Strategy Alignment
Marketing & Advertising Industry Impacts on IT Strategy: Senior Management Presentation Template
- Use the Marketing & Advertising Industry Impacts on IT Strategy: Senior Management Presentation Template to share the key findings of the business-aligned analysis with your organization's leadership team.
2
Top Industry Trends
Top Trends
Marketing & Advertising Reshaping the Marketing Mix Spend Trend Report
- One major challenge for many Marketing & Advertising agencies is to manage digital assets effectively and with speed of execution. This enables them to have all the ingredients to quickly put together a specific offering or marketing campaign for their clients and will be a key competitive differentiator going forward.
- Learn about how reshaping the marketing mix spend affects both your organization and IT specifically, including challenges and opportunities, with expert assistance.
Top Trends
Marketing & Advertising Personalizing the Experience Trend Report
- Agencies that have gone through a digital transformation are moving to the next phase of digital maturity by providing expertise and customer experience (CX) solutions to their clients.
- Producing effective digital experiences that resonate with today’s audiences is more complicated than ever before and involves various touchpoints along the customer lifecycle.
- Learn about how personalizing the experience affects both your organization and IT specifically, including challenges and opportunities, with expert assistance.
Top Trends
Marketing & Advertising Age of Digital Innovation Trend Report
- Leveraging market intelligence data is more important now than ever. Data collaboration is a fundamental IT requirement and can be built upon with marketing automation tools.
- Learn about how the Age of Digital Innovation affects both your organization and IT specifically, including challenges and opportunities, with expert assistance.
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Industry Benchmarking
Peer Benchmarking
Benchmarking Report: A Cross-Industry Comparison of IT Stakeholder Satisfaction
- Every industry has unique characteristics that can hamper progress or facilitate success in satisfying IT stakeholders. Reimagine your strategy by shifting the definition of who your peers really are.
- Discover which industries achieve high stakeholder satisfaction across 13 core IT services.
- Learn the characteristics that different industries have that can help or hinder IT success.
- Understand what your industry has in common with others that you can leverage to improve stakeholder satisfaction and overcome your own institutional barriers.
Peer Benchmarking
Marketing & Advertising IT Stakeholder Satisfaction Benchmarking Report
- IT leadership needs to understand where their clients are unsatisfied with the quality of service they’re receiving from IT
- Understand important focus areas to address and gain insights into how your team compares with other Marketing & Advertising IT organizations.
Peer Benchmarking
Marketing & Advertising IT Staffing Benchmarking Report
- Many IT departments are already running lean, struggling to keep pace with never-ending demands from the business. IT staffing is stretched thin.
- By taking the IT Staffing Assessment diagnostic and participating in our unique IT Spend benchmarking, you will gain critical information to position your team to be seen as strategic.
Peer Benchmarking
Marketing & Advertising IT Management & Governance Benchmarking Report
- Understanding your IT team’s perception of what’s important and how well they’re doing is central to identifying strengths, weaknesses, and potential misalignments with business priorities and expectations.
- Learn about how IT departments in your industry assess the importance and effectiveness of 45 IT processes to gauge your own alignment and identify select processes for targeted improvement.
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Core Industry Technologies & Software Selection
Core Industry Technologies
Marketing Management Suite Software Selection Guide
- An MMS platform that effectively meets business needs and delivers value.
- Reduced costs during MMS vendor platform selection and faster time to results after implementation.
Core Industry Technologies
Marketing & Advertising Digital Experience Platform Technology Report
- Organizations are looking at digital experience platforms (DXPs) that deliver omni-channel content to end users at any time and wherever they are. But these organizations lack the fundamental components to support their integration into this collaborative and cohesive technology.
- Learn about what DXPs are, the state of the market, key features and functions, and leading vendors in the space in order to understand how it can transform your IT strategy and ability to deliver.
Core Industry Technologies
Marketing & Advertising Digital Asset Management Technology Report
- As the customer base of a Marketing & Advertising agency increases, so, too, does its number of marketing projects. With siloed internal marketing data, data in the cloud, and client data repositories, IT is faced with significant challenges in managing digital assets effectively and efficiently.
- Learn about what digital asset management is, the state of the market, key features and functions, and leading vendors in the space in order to understand how it can transform your IT strategy and ability to deliver.
Core Industry Technologies
Marketing & Advertising Customer Relationship Management Technology Report
- Customer Relationship Management (CRM) systems compile customer data across different channels such as a company's website, phone, service desk, live chat, direct mail, sales information, marketing materials, and/or social media.
- Learn about what CRM is, the state of the market, key features and functions, and leading vendors in the space in order to understand how it can transform your IT strategy and ability to deliver.
Latest Marketing & Advertising Notes
Short, tailored research notes aimed at providing you with timely insights, relevant to your industry. Hot off the press, these notes will be published regularly and pair great with your morning coffee.
Meet the Professional Services, Real Estate and Property Management, and Technology, Media, and Telecom Executive Services Leadership Team
November 7, 2023
In today's dynamic business environment, industries are undergoing remarkable changes. Whether you're in the Professional Services sector, where we guide you through economic shifts and evolving client expectations, or in the dynamic Real Estate and Property Management industry, influenced by market dynamics and tenant preferences, Info-Tech serves as your trusted ally. We offer tailored research, coaching, and mentoring services that enhance service quality, client satisfaction, operational efficiency, and overall business growth.
Discussion Summary: Info-Tech LIVE Las Vegas Professional Services Industry Roundtable
December 19, 2019
Industry 4.0 will have a significant impact on virtually every industry. The professional services industry is no different in this regard. Companies providing services in accounting, legal, engineering, or consulting need to assess the impact these technologies will have on their own staff, on their clients, and on the services they offer.
Cultural Considerations in Overseas Professional Services Engagements
November 21, 2019
This note is intended as a guide to avoiding some of the pitfalls in professional engagements overseas. It discusses things to consider in developing engagement proposals and project plans for such engagements.
Some Thoughts on Benchmarks and Budget Challenges in Global Professional Services Organizations
July 17, 2019
Comparing budgets and costs in organizations is generally a straightforward business. Yet this comparison is challenging when seeking to provide benchmarks on professional services organizations large enough to have global scope. Learn some creative tactics for balancing costs across the partnership as head of global IT.
Establishing a Balanced Scorecard for IT Performance in the Professional Services Industry Is an Important Complement to IT Strategy
June 11, 2019
The IT balanced scorecard must go beyond the usual IT metrics. To be most effective, it must demonstrate the value IT provides and reflect corporate strategies and goals.
Benchmarking Reports
Industry-specific benchmarking reports built on years of in-depth industry data, collected using our innovative diagnostic programs. We aggregate the data across hundreds of IT departments in your industry to give you tailored vertical insights, all packaged in professional boardroom-ready reports.
Marketing & Advertising Reference Architecture
Reference architectures built on years of industry expertise, honed by analysts working with real IT professionals in your industry. Leverage industry best practices so you don’t waste time and money reinventing the wheel.