Tools

Marketing Department Gaps in Skills and Expertise Assessment

Document business and marketing needs, highlight capability gaps and recommend internal and external hiring for required skills.

Job Descriptions and Interview Questions for Startups and Small Businesses

Use and adapt the provided Job Descriptions for each identified role to match your business requirements for each identified role, and tailor the set of targeted Interview...

Strategic Marketing Hiring Framework

Define crucial marketing roles, establish a seamless team structure, and initiate recruitment for identified positions.

AI Maturity Assessment Tool

An easy-to-use tool that will help focus your efforts to get your AI initiatives up to speed.

AI Initiatives Prioritization and Roadmap Planning Tool

A detailed tool that will help you assess and shortlist your proposed AI initiatives.

Application Portfolio Management Diagnostic Tool

Use this tool to gauge your current maturity level in terms of visibility into your portfolio and use application portfolio management practices and tools.

Rationalize Your Application Portfolio Tool

Use this tool to store application information, execute rationalization, and build a roadmap of your applications.

Application TCO Calculator

Use this tool to calculate the TCO for three options and compare them graphically.

Data Architecture Tactical Roadmap Tool

A structured tool to help you develop a tactical plan of action to optimize the organization’s data architecture.

Data Architecture Driver Pattern Identification Tool

A structured tool to help you recognize your business goals and how to get there.
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