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Identify your buyer’s budget challenges and create new marketing opportunities in a contracting budget situation.
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To prepare for inquiries from external suppliers and new and proposed regulations, organizations should take action now to understand any risks within their supply chain....
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The Build a Strong Analyst Relations Foundation Executive Brief shares AR best practices to help you build a successful program and, when shared with executives and key...
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The worst thing has happened – your company received a negative review. Regardless of the source or the criticism, the worst thing you can do is ignore the review. Instead,...
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A deep dive on NVIDIA, the world's largest chip company, and its biggest potential weaknesses in the years ahead.
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The Canadian federal government is managing its first significant strike in decades. How can GC IT agencies and departments manage this event and be successful?
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A digital ID system must be aligned with the socioeconomic realities of the target stakeholders, respect data privacy and security, and drive customer experience. This note...
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HP and AMD CEOs have outlined four future megatrends – Artificial Intelligence, Hybrid Work, Resilience, and Mistrust – driving the technology brands' strategy. HP has...
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The evolution of technology and its prominence in the boardroom has led to the movement of executive talent between tech and non-tech functions. For a long time, this has...
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Despite the recent trends in B2B SaaS for product-led growth (PLG), many companies are failing in their PLG go-to-market strategy.
Our research-based methodology gives...
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