IT Budgets Look Flat, Marketing Needs to Lead Through the Economic Challenges

Author(s): Joanne Correia

1 Download

Get Instant Access
To unlock the full content, please fill out our simple form and receive instant access.

The B2B software markets are at a reset point as the major vendors increase their prices, inflation takes a bite out of IT budgets, and company financial valuations move downward. Marketing leaders will benefit from changes discussed in this article for marketing activities in PR, Pricing, Competitive Intelligence, and Customer Engagement.

Related Content

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019