About Joanne Correia

Joanne Correia is a principal research director at Info-Tech Research Group with more than three decades of experience helping technology companies develop winning products, strengthen competitive positioning, and accelerate growth.

Joanne advises companies and technology organizations on product strategy, competitive intelligence, market segmentation, pricing and packaging, buyer research, and go-to-market execution. She has worked with organizations ranging from emerging startups to global technology leaders, helping executive teams make informed investment decisions across every stage of the product lifecycle – from concept and market validation through growth, acquisitions, and portfolio optimization.

Her research spans enterprise software, SaaS, AI, cloud services, telecommunications, enterprise architecture, cybersecurity, CRM, application development, digital transformation, and emerging technologies. Joanne is known for translating complex market data into practical strategies that help clients identify growth opportunities, differentiate their offerings, and improve market execution.

Before joining Info-Tech, Joanne served as vice president and lead analyst at Gartner, where she led software industry market research and advised technology executives on product strategy and market direction. She previously founded and led Time to Market Inc., a strategic marketing consultancy focused on helping software companies successfully launch and grow innovative products.

Joanne holds a Bachelor of Science from Eastern Connecticut State University, with concentrations in social sciences, psychology, and secondary education, and an MBA from Anna Maria College with a specialization in product and marketing operations.