Research Notes

Aptum’s Acquisition of CloudOps Shows the Future of Cloud Growth Will Be Driven by Managed Services

Aptum, a Canadian-based managed service provider (MSP), announced the acquisition of cloud consultancy CloudOps. The acquisition will provide Aptum with "the final pieces...

The Limitation of Liability Clause – Take a Granular Approach to Identify and Manage Vendor Risk Better

The limitation of liability clause should be negotiated at the granular level to apportion the risk between the parties more appropriately. Use leading contracting...

Three Strategies to Achieve More With Your Digital Advertising Budget

Times are getting tough with a potential recession looming, and companies are looking to tighten budgets. Typically, marketers allocate the lion's share of their spend to...

Top 10 Predictions for 2023

This year, Mark Anderson has outlined several predictions in each of the economic, technological, and country landscapes upon which the Top 10 Predictions are based. As...

ChatGPT: The Present and Future of Generative AI for Enterprises

If you’ve been watching the news, you know that ChatGPT—a large language model built by OpenAI—is taking the world by storm. Able to converse like a human, answer questions...

Asia Letter, Q1 2023: A New Era in Semiconductors

In this edition of the quarterly Asia Letter, analyst Scott Foster covers the state of Japan's COVID-19 response, economy, and politics; NVIDIA's response to China...

Prioritize Social Media Channels to Reach Your B2B Buyer

Keeping up with emerging social media channels is a daunting yet necessary task. As new trends surface weekly, practitioners must consider if we need to approach the...

Marketing Strategies in a Potential Recession

How does a recession affect sales of a B2B software? Businesses still need quality software to operate. However, during a recession, the buyer journey will change, and...

The State of Technology Company Mergers and Acquisitions in 2023 and the Subsequent Branding Requirements

This article covers how venture capital (VC) and private equity (PE) firm investors in technology companies, and software vendors are adapting to the recent inflation,...

What Is Not Included in RISE With SAP … The Rest of the Story

Discover the pitfalls of SAP’s RISE with SAP program and how to perform due diligence and avoid them in your SAP S/4HANA migration.
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