|
SMMPs reduce complexity and increase the results of enterprise social media initiatives. SMMPs integrate with a variety of different social media services, including...
|
|
|
Constant Contact – a popular vendor for SMB email marketing – recently announced the launch of a suite of tools geared towards SEO and social media marketing for small...
|
|
|
Use Info-Tech's 2020 Applications Priorities Report to learn about the five initiatives that IT should prioritize for the year: adopt a platform for ERP, standardize...
|
|
|
With marketer rush to generate revenues, just 32% of companies pass well-qualified leads over to their outbound sellers. The culprit is often a lack of a lead scoring...
|
|
|
Applying lead scoring within your lead management software optimizes your lead generation engine. This phase calls for marketers to apply their model and begin delivering...
|
|
|
This tool accompanies the Optimize Lead Generation With Lead Scoring storyboard and is used to build and test your lead scoring methodology.
|
|
|
Scoring leads against your ideal customer profile and prospect engagement is an iterative process. This phase gives marketers a toolkit to build and test your lead...
|
|
|
Read our concise Executive Brief to find out why you should optimize lead generation with lead scoring, review SoftwareReview Advisory’s methodology, and understand the...
|
|
|
Lead scoring success starts with deep buyer knowledge. This phase aids marketers in identifying the key asset types that, when included within your lead generation...
|
|
|
Lead scoring increases marketing ROI and sales productivity. This blueprint enables marketers to build their own scoring methodology and deliver better qualified leads to...
|
|
