Scoring leads against your ideal customer profile and prospect engagement is an iterative process. This phase gives marketers a toolkit to build and test your lead scoring methodology. and will guide you through the following activities:

  • Identify thresholds for when a contact will be ignored, nurtured, qualified, and sent to Sales.
  • Identify your ideal customer profile.
  • Establish, test, and validate profile ratings, activities, attribute values, and weights.

Also In

Optimize Lead Generation With Lead Scoring

In today’s competitive environment, optimizing Sales’ resources by giving them qualified leads is key to B2B marketing success.

Related Content


Get Access

Get Instant Access
To unlock the full content, please fill out our simple form and receive instant access.
Visit our COVID-19 Resource Center and our Cost Management Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019