Lead scoring success starts with deep buyer knowledge. This phase aids marketers in identifying the key asset types that, when included within your lead generation engine, will support the buyer journey.

This phrase will guide you through the following activities:

  • Outline the vision for lead scoring.
  • Select your lead scoring team.
  • Describe your buyer journey.


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In today’s competitive environment, optimizing Sales’ resources by giving them qualified leads is key to B2B marketing success.

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