Lead scoring increases marketing ROI and sales productivity. This blueprint enables marketers to build their own scoring methodology and deliver better qualified leads to sellers. The storyboard includes the following sections:

  • Phase 1: Drive an Aligned Vision for Lead Scoring
  • Phase 2: Build and Test Your Lead Scoring Model
  • Phase 3: Apply Your Model to Marketing Apps and Go Live With Better Qualified Leads

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Optimize Lead Generation With Lead Scoring

In today’s competitive environment, optimizing Sales’ resources by giving them qualified leads is key to B2B marketing success.

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