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Use this storyboard to learn the high-level use cases and potential challenges of generative AI technology for marketing, sales, and customer service.
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AI in marketing has unlimited use cases but requires thoughtful implementation. Marketers should focus on growth and retention first. Use AI for data-driven decisions.
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Scoring leads against your ideal customer profile and prospect engagement is an iterative process. This phase gives marketers a toolkit to build and test your lead...
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Your web presence is your organization’s face to the world: support it with best-in-class tools and technologies for Web Experience Management.
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Understand the benefits of a dedicated Web Experience Management Suite and kick start your WEM strategy with a project charter.
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For your business to leverage WEM technology, proper project planning and stakeholder engagement must occur at the beginning of the project. An evaluation of the current...
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For your business to have a successful deployment it is important to use all the initiatives planned out in the previous phases.
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Rein in social media by choosing a management platform that’s right for you.
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This phase of the blueprint, Select and Implement a Social Media Management Platform, will help you determine if a dedicated SMMP is right for your organization.
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Use the Vendor Landscape findings and project guidance in this phase to support your organization in developing requirements for your SMMP RFP, evaluation, and...
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