The AI Advantage for Smarter Marketing – A Primer Executive Brief

AI in marketing has unlimited use cases but requires thoughtful implementation. Marketers should focus on growth and retention first. Use AI for data-driven decisions.

Generative AI Use Cases for Marketing, Sales, and Customer Service Storyboard

Use this storyboard to learn the high-level use cases and potential challenges of generative AI technology for marketing, sales, and customer service.

Identify the Customer Satisfaction Metrics That Matter Storyboard

This blueprint will help customer success and marketing leaders understand what they need to measure to get an accurate picture of customer satisfaction levels and how to...

Capitalizing on AI – Phases 1-3

The Capitalizing on AI storyboard will guide you in how to select AI initiatives that are golden opportunities, focusing on those that have a high value and that your...

Protect Your Organization's Online Reputation Storyboard

Protect your corporate reputation and online presence from threats using Info-Tech’s six-step framework.

Match Your Budget to Your Market Position – Phases 1-2

This deck helps CMOs review budgets, create forward-looking strategies, prioritize spend, and pivot to low-effort, high-return campaigns. It's the perfect tool for CMOs...

Hire Your Marketing Dream Team Storyboard

A two-step methodology to document the company's marketing needs and capabilities, identify skills gaps, set up a strategic team structure, and begin the recruitment...

Leave a Lasting Impression With a Compelling Brand Identity Storyboard

This blueprint explores the importance of formulating and integrating the fundamental components of the brand essence into a well-crafted brand identity. It outlines...

Optimize the Right Metrics to Scale Your Business – Phases 1-2

This storyboard provides guidance and tools for CEOs of software companies to implement a key metrics approach that can help them get to scale faster.

Turn Share of Voice Growth Into a Strategic Weapon Storyboard

This blueprint shows how building a strong Share of Voice can increase a company's market share. It provides guidance and tools to create and execute campaigns.
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