The AI Advantage for Smarter Marketing – A Primer Executive Brief

Author(s): Shashi Bellamkonda

1 Download

Get Instant Access
To unlock the full content, please fill out our simple form and receive instant access.

This presentation emphasizes the AI advantage for smarter marketing and refers to the use of AI-powered tools and techniques to analyze, predict, and personalize marketing efforts. AI can help marketers unlock the power of data to make more informed decisions, improve customer targeting, and enhance the overall customer experience. This includes:

  • AI-powered marketing: Advantages of using AI for smarter marketing.
  • AI primer: Introduction to the history and workings of AI.
  • Benefits and limitations: Discussion of the pros and cons of using AI in marketing.
  • Framework for marketing leaders: Approach to AI, focusing on analytical, predictive, and generative applications.
  • Strategic decision: Importance of careful planning, execution, and evaluation for successful AI implementation.
  • Cross-functional teams: Example of companies like VMware creating teams to explore, test, and prioritize AI introduction.
  • Goals: Increase revenue, retain customers, and keep employees happy.

View the Complete Blueprint:

The AI Advantage for Smarter Marketing – A Primer

AI-powered marketing: Unlocking the power of AI to analyze, predict, and personalize your content.

Related Content

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019