Select and Implement a Social Media Management Platform – Phase 1: Develop a Technology Enablement Approach for Social Media

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This phase of the blueprint, Select and Implement a Social Media Management Platform, will help you determine if a dedicated SMMP is right for your organization. This phase will take you through the following activities:

  • Assess your organizational readiness for the SMMP project.
  • Evaluate social media opportunities within your organization.
  • Discuss how an SMMP can assist with marketing, sales, and customer service.

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Select and Implement a Social Media Management Platform

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