SMMPs reduce complexity and increase the results of enterprise social media initiatives. SMMPs integrate with a variety of different social media services, including Facebook, Twitter, LinkedIn, and YouTube. The platforms offer a variety of tools for managing social media, including account management, in-band response and engagement, and social monitoring and analytics.

The value proposition of SMMPs revolves around enhancing the effectiveness and efficiency of social media. Using an SMMP to manage social media is considerably more cost-effective than ad hoc (manual) management.

Phases within this storyboard include:

  • Develop a Technology Enablement Approach for Social Media
  • Select an SMMP
  • Review Implementation Considerations

Different parts of your organization have different social media objectives. Select a social media management platform (SMMP) that satisfies your objectives across marketing, sales, public relations, HR, and customer service.


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