Storyboard: Build IT Capabilities to Enable Digital Marketing Success

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The Build IT Capabilities to Enable Digital Marketing Success blueprint has two goals:

  • The first goal is to help IT and marketing achieve absolute consensus on the prioritization of digital channels.
  • The second goal is to create a roadmap for IT to build all capabilities needed to enable digital marketing success.

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Build IT Capabilities to Enable Digital Marketing Success

Are you ready to support marketing in a digital world with new technologies and IT skillsets?

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